Influence: The Psychology of Persuasion by Robert B CialdiniInfluence: The Psychology of Persuasion by Robert B Cialdini

Influence: The Psychology of Persuasion

byRobert B Cialdini

Paperback | December 26, 2006

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company...
Title:Influence: The Psychology of PersuasionFormat:PaperbackDimensions:336 pages, 8 × 5.31 × 0.84 inPublished:December 26, 2006Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:006124189X

ISBN - 13:9780061241895

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Rated 3 out of 5 by from Long read It's a long read but insights on persuasion are valuable
Date published: 2017-12-18
Rated 2 out of 5 by from Just okay.. I had comes across Cialdini's principles of persuasion through various articles prior to having bought the book and I found the information quite insightful. I decided to get the book to learn about the topic in depth.. however I found the content to be very repetitive and a drag to read.
Date published: 2017-01-18
Rated 3 out of 5 by from Interesting but a little dated... I learned a lot but felt like half the chapters in this "updated" version were still written in the 80s. Examples about vacuum salesmen and the like...
Date published: 2015-01-27
Rated 3 out of 5 by from Great The books really give a good insight.Very inspiring. This will be a big help to those people especially to those aspiring professional.Learn that strategy!
Date published: 2015-01-21
Rated 5 out of 5 by from One of the best business books I have ever read Everything in this book still stands up almost 20 years later.
Date published: 2014-12-25
Rated 5 out of 5 by from Fascinating and fast read! The book gives good insight into psychology and human behavior.It gives great insight on influence mechanisms, and how we can use them or protect ourselves from them. Fascinating and fast read!
Date published: 2014-11-15
Rated 5 out of 5 by from A Must Read***** Amazing book. Truly enjoyed it.
Date published: 2011-12-09
Rated 5 out of 5 by from Weapons of Influence revealed! This book will shock you at how your own mind can betray you to those who understand the use of the weapon of influence. Cialdini exposes the bait and switches of human influence- both from the one influencing and the one being influenced. From common sense reciprocity, to lesser known truths about how we view authority, how scarcity impacts our perception- and how all of it can leave us at the mercy of others who have mastered the art of influence. Shocking at times how the mechanics of our mind can leave us convinced in a such a methodical and predictable way!
Date published: 2011-05-09

Editorial Reviews

The material in Cialdini’s Influence is a proverbial gold mine.