Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Paperback | December 26, 2006

byRobert B., Phd Cialdini

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Influence: The Psychology of Persuasion

Paperback | December 26, 2006
In stock online Available in stores
$14.13 online $21.99 (save 35%)

From the Publisher

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on wh...

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company...
Format:PaperbackDimensions:336 pages, 8 × 5.31 × 0.84 inPublished:December 26, 2006Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:006124189X

ISBN - 13:9780061241895

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The material in Cialdini’s Influence is a proverbial gold mine.