Influence: The Psychology of Persuasion

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Influence: The Psychology of Persuasion

by Robert Cialdini

HARPERCOLLINS PUBLISHERS | December 7, 2006 | Trade Paperback

Influence: The Psychology of Persuasion is rated 4.8333 out of 5 by 6.

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles ofInfluencewill move you toward profound personal change and act as a driving force for your success.

Format: Trade Paperback

Dimensions: 336 pages, 8 × 5.31 × 0.88 in

Published: December 7, 2006

Publisher: HARPERCOLLINS PUBLISHERS

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 006124189X

ISBN - 13: 9780061241895

Found in: Health and Well Being

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Reviews

Rated 5 out of 5 by from One of the best business books I have ever read Everything in this book still stands up almost 20 years later.
Date published: 2014-12-25
Rated 5 out of 5 by from A Must Read***** Amazing book. Truly enjoyed it.
Date published: 2011-12-09
Rated 5 out of 5 by from Weapons of Influence revealed! This book will shock you at how your own mind can betray you to those who understand the use of the weapon of influence. Cialdini exposes the bait and switches of human influence- both from the one influencing and the one being influenced. From common sense reciprocity, to lesser known truths about how we view authority, how scarcity impacts our perception- and how all of it can leave us at the mercy of others who have mastered the art of influence. Shocking at times how the mechanics of our mind can leave us convinced in a such a methodical and predictable way!
Date published: 2011-05-09
Rated 5 out of 5 by from Out of copies I loved the book so much that everytime I mention it to friends, I end up giving it away and as a result, I don't have any copy left. Why give them all? Read the book - you'll understand.
Date published: 2000-07-25
Rated 4 out of 5 by from How to persuade made easy Cialdini's book is a quick and easy to read book on the pyschological aspects of what allows people to be persuaded by others to do whatever may be asked of them. Humans are shown to automatically respond to certain psychological "triggers" that one can use to influence them. Amazingly, I have found that much of what Cialdini states should happen to trigger a certain response had me thinking that that has happened to me! Excellent read and describes great points on how to persuade others.
Date published: 2000-07-04
Rated 5 out of 5 by from "Influence" a layperson's classic "Influence" synthesizes the research of Cialdini and many other social psychologists in a jargon-free text rich with real world examples. A veritable persuasion handbook that can be used both to implement persuasion techniques and to recognize and defend against them. A fascinating read, although academics will prefer Cialdini's textbook for the references and annotations.
Date published: 2000-02-21

– More About This Product –

Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

by Robert Cialdini

Format: Trade Paperback

Dimensions: 336 pages, 8 × 5.31 × 0.88 in

Published: December 7, 2006

Publisher: HARPERCOLLINS PUBLISHERS

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 006124189X

ISBN - 13: 9780061241895

About the Book

Influence , the classic book on persuasion, explains the psychology of why people say "yes"& #8212; and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader& #8212; and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

From the Publisher

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles ofInfluencewill move you toward profound personal change and act as a driving force for your success.

About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University.He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

Editorial Reviews

For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)