Information Communication Technologies and Globalization of Retailing Applications by RajagopalInformation Communication Technologies and Globalization of Retailing Applications by Rajagopal

Information Communication Technologies and Globalization of Retailing Applications

byRajagopal

Hardcover | March 31, 2009

Pricing and Purchase Info

$210.39

Earn 1,052 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

Information Communication Technologies and Globalization of Retailing Applications examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.
Title:Information Communication Technologies and Globalization of Retailing ApplicationsFormat:HardcoverDimensions:372 pages, 9.41 × 7.24 × 0.98 inPublished:March 31, 2009Publisher:Igi GlobalLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1605662488

ISBN - 13:9781605662480

Look for similar items by category:

Reviews