Information Sources in Advertising History by Richard W. PollayInformation Sources in Advertising History by Richard W. Pollay

Information Sources in Advertising History

byRichard W. Pollay

Hardcover | July 1, 1979

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Title:Information Sources in Advertising HistoryFormat:HardcoverDimensions:330 pages, 9.41 × 7.24 × 0.98 inPublished:July 1, 1979Publisher:GREENWOOD PRESS INC.

The following ISBNs are associated with this title:

ISBN - 10:0313214220

ISBN - 13:9780313214226

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Editorial Reviews

?Especially missing in [advertising history] has been a substantial bibliography from which research might be produced. This book corrects this deficiency and does so brilliantly. ...the text is divided into three sections: introductory essays, annotated bibliography, and directory of sources. ... The most important section of the book consists of annotated bibliographies [which are] highly useful and generally are comprehensive....?-Journalism History