Innovation: A Very Short Introduction by Mark DodgsonInnovation: A Very Short Introduction by Mark Dodgson

Innovation: A Very Short Introduction

byMark Dodgson, David Gann

Paperback | April 4, 2010

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What is innovation? How is innovation used in business? How can we use it to succeed?Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development, and is an increasingly topical issue. Not so long ago, there were no information technologies, commercial airlines, or television companies. Our parents were born into a world very different to today's, where television had yet to be invented, and there was no penicillin or frozen food. When our grandparents were born there were nointernal combustion engines, aeroplanes, cinemas, or radios. In the last 150 years our world has been transformed - largely in part due to innovation.This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Innovation is hugely challenging and failure is common, yet it is essential to oursocial and economic progress.Mark Dodgson and David Gann consider the extent to which our understanding of innovation developed over the past century and how it might be used to interpret the global economy we all face in the future.
Mark Dodgson's research interests are in the areas of corporate strategies and govenment policies for technology and innovation. He has authored over 50 articles and book chapters, as well as written seven books. David Gann is responsible for a large portfolio of research in collaboration with firms in design, manufacturing, engineeri...
Title:Innovation: A Very Short IntroductionFormat:PaperbackDimensions:144 pages, 6.85 × 4.37 × 0.03 inPublished:April 4, 2010Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199568901

ISBN - 13:9780199568901

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Table of Contents

Prologue1. Josiah Wedgwood: The world's greatest entrepreneur2. Joseph Schumpeter's gales of creative destruction3. London's wobbly bridge: learning from failure4. Stephanie Kwolek's new polymer: from labs to riches5. Thomas Edison's organizational genius6. A smarter planet?Further Reading