Innovation and Entrepreneurship: Creating New Value by Danny SamsonInnovation and Entrepreneurship: Creating New Value by Danny Samson

Innovation and Entrepreneurship: Creating New Value

byDanny Samson, Marianne Gloet

Paperback | December 20, 2015

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Innovation and Entrepreneurship provides a very practical and thoroughly researched introduction to innovation and entrepreneurship. It incorporates the core theme of entrepreneurship within the fabric of innovation and is complemented by a broad range of new case studies across many differentindustries. The text covers the latest core information about innovation and the disciplined and systematic approach that has led successful innovative companies to their market leading positions and to achieve business success. This is blended with the entrepreneurship aspects of activity that lead toinnovation, often in smaller firms and in niches of larger organisations. It provides a systematic breakdown of systematic innovation capabilities and both detailed case studies and mini cases of innovative companies and of entrepreneurs for students and business people to learn from.
Professor Danny Samson began his professional life as a chemical engineer working in a multinational company and then completed a PhD in management. He has been Professor of Management at the University of Melbourne since 1998, serving also there as Head of Department and Associate Dean. He has published over 100 research papers and a...
Title:Innovation and Entrepreneurship: Creating New ValueFormat:PaperbackDimensions:544 pages, 9.76 × 8.03 × 0.03 inPublished:December 20, 2015Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190300639

ISBN - 13:9780190300630

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Table of Contents

Preface1. Overview: The Importance of Innovation and Entrepreneurship2. Innovation and Entrepreneurial Strategy3. Leadership of Innovation4. Managing the Innovation Portfolio and Projects5. Creativity and Design6. Supply Chain Innovation7. Creating a Culture of Innovation8. Entrepreneurship9. Organisational Ambidexterity and Open Innovation10. Frontiers of Innovation and Entrepreneurship11. Assessing and Progressing Innovation and Entrepreneurship PracticesMajor Case Studies