Innovation: Fast Track To Success by Andy BruceInnovation: Fast Track To Success by Andy Bruce

Innovation: Fast Track To Success

byAndy Bruce, David Birchall

Paperback | March 20, 2012

Pricing and Purchase Info

$25.99

Earn 130 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

Companies that innovate successfully get six key things right. These are planning, pipeline, process, platform, people, and performance, and you need to get them right too. This book gives you a practical framework that will help you seek out new commercial opportunities and develop new and better ways of doing things. For innovation to be more than a buzzword it has to be deeply integrated into a team's structure--this book presents an integrated approach that will accelerate your move from buzzwords to practical steps to implementation.
Andy Bruce is widely acclaimed as an authority in innovation management – covering the creative and innovation process from ideas to implementation. He has worked with corporate and public sector clients over the last 15 years to help improve performance and profitability through the introduction of what he refers to as an integrated ...
Loading
Title:Innovation: Fast Track To SuccessFormat:PaperbackDimensions:240 pages, 9 × 6 × 0.53 inPublished:March 20, 2012Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:013296483X

ISBN - 13:9780132964838

Reviews

Table of Contents

The Fast Track way     ix

About the authors     xii

A word of thanks from the authors     xiv

Innovation Fast Track     xvi

How to use this book     xx

Fast-Track-Me.com     xxi

A AWARENESS     1

1 Innovation in a nutshell     5

2 Innovation audit     17

B BUSINESS FAST TRACK     29

3 Fast Track top ten     33

4 Technologies     61

5 Implementing change     79

C CAREER FAST TRACK     93

6 The first ten weeks     97

7 Leading the team     115

8 Getting to the top     139

D DIRECTOR’S TOOLKIT     155

T1 Team innovation audit     159

T2 Integrated innovation framework     165

T3 Market and competitor scanning     169

T4 Creativity techniques     177

T5 Innovation project checklist     181

The Fast Track way     187

Glossary     189

Index     199