Innovation Generation / Creativity in the Sciences Workbook Bundle by Roberta B. NessInnovation Generation / Creativity in the Sciences Workbook Bundle by Roberta B. Ness

Innovation Generation / Creativity in the Sciences Workbook Bundle

byRoberta B. Ness, Michael L. Goodman, Aisha S. Dickerson

Paperback | January 11, 2013

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Whether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In Innovation Generation, internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating theevery-day world and to think "outside the box." Based on an extraordinarily successful program at the University of Texas, this book provides proven techniques to expand your ability to generate original ideas. These tools include analogy, expanding assumptions, pulling questions apart, changingyour point of view, reversing your thinking, and getting the most out of multidisciplinary groups, to name a few. Woven into the discussion are engaging stories of famous scientists who found fresh paths to innovation, including groundbreaking primate scientist Jane Goodall, father of lead researchHerb Needleman, and physician Ignaz Semmelweis, whose discovery of infection control saved millions.Creativity in the Sciences, a workbook companion to Innovation Generation, provides over 150 exercises and activities to hone creative problem-solving skills. Workbook tasks include improvisation, insight exercises, and generative skill building. Each chapter addresses doubts that individuals harborconcerning their ability to improve their innovative output, the techniques to work around frames, metaphors and biases in thinking, manipulatives to rearrange problem conceptualization, insight, intuition, collective innovative output from groups, and social and environmental factors that affectcreative thinking. The workbook features straightforward and heuristic exercises for both individuals and groups.Now available at a special bundled price, these two books will show how to combine your newly acquired skills in innovative thinking with the normal process of scientific thinking, so that your new abilities are more than playthings. Innovation will power your science.
Roberta B. Ness is Dean of the University of Texas School of Public Health and the University of Texas - Houston Vice President for Innovation. She is also an internationally renowned physician, scientist, and author of over 300 scientific papers and books. Michael L. Goodman is a public health scientist and practitioner with interests...
Title:Innovation Generation / Creativity in the Sciences Workbook BundleFormat:PaperbackDimensions:412 pages, 10 × 7 × 1 inPublished:January 11, 2013Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199957630

ISBN - 13:9780199957637

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Table of Contents

INNOVATION GENERATION1. Don't Read this BookPART I. The Big Picture: Understanding and Overcoming Barriers to Innovation2. It All Depends on How You Look at It3. Overcoming Frames4. Say it Like you Mean5. Overcoming Metaphors6. Check this Out!7. Becoming a Keener Observer8. How Biased are You?9. Overcoming Bias10. The Brain and Creativity: The Seat of Inspiration11. The Brain and Creativity: Getting Out in FrontPART II. Asking and Answering a Scientific Question through Innovation12. The Joy of Science13. Asking the Right Question14. How is a Marriage like a Matchbox?15. Flip it!16. A Man Walked into a Bar17. The Power of Group Intelligence18. Getting the Most from a Group19. Incubation20. Testing Your Idea21. That Right Idea22. The Stodginess of Science23. Overcoming the Stodginess of Science24. Innovation IncubatorsReferencesAnswersCREATIVITY IN THE SCIENCESPreface1. Introduction2. Don't Read This Book3. It All Depends on How You Look at It4. Overcoming Frames5. Say it Like You Mean it6. Overcoming Metaphors7. Check This Out!8. Becoming a Keener Observer9. How Biased Are You?10. Overcoming Bias11. The Brain and Creativity12. The Joy of Science13. Asking the Right Questions14. How is Marriage like a Matchbox15. Flip it!16. A Man Walked Into a Bar17. The Power of Group Intelligence18. Getting the Most from a Group19. Intuition20. Testing Your Idea21. That Right Idea22. Overcoming the Stodginess of Science23. Innovation IncubatorsReferencesIndex of Exercises by Type