Innovation Generation: How to Produce Creative and Useful Scientific Ideas by Roberta B. NessInnovation Generation: How to Produce Creative and Useful Scientific Ideas by Roberta B. Ness

Innovation Generation: How to Produce Creative and Useful Scientific Ideas

byRoberta B. Ness

Hardcover | February 9, 2012

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Whether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In Innovation Generation, internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating theevery-day world and to think "outside the box." Based on an extraordinarily successful program at the University of Texas, this book provides proven techniques to expand your ability to generate original ideas. These tools include analogy, expanding assumptions, pulling questions apart, changing your point of view, reversing your thinking, and getting the most out of multidisciplinary groups, to name a few. Woven into the discussion are engaging stories of famous scientists who found fresh paths toinnovation, including groundbreaking primate scientist Jane Goodall, father of lead research Herb Needleman, and physician Ignaz Semmelweis, whose discovery of infection control saved millions. Finally, the book shows how to combine your newly acquired skills in innovative thinking with the normalprocess of scientific thinking, so that your new abilities are more than playthings. Innovation will power your science.
Roberta Ness is Dean of the University of Texas School of Public Health and the University of Texas-Houston Vice President for Innovation.
Title:Innovation Generation: How to Produce Creative and Useful Scientific IdeasFormat:HardcoverDimensions:288 pages, 9.25 × 6.12 × 0.98 inPublished:February 9, 2012Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199892598

ISBN - 13:9780199892594

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Table of Contents

1. Don't Read this BookPART I. The Big Picture: Understanding and Overcoming Barriers to Innovation2. It All Depends on How You Look at It3. Overcoming Frames4. Say it Like you Mean5. Overcoming Metaphors6. Check this Out!7. Becoming a Keener Observer8. How Biased are You?9. Overcoming Bias10. The Brain and Creativity: The Seat of Inspiration11. The Brain and Creativity: Getting Out in FrontPART II. Asking and Answering a Scientific Question through Innovation12. The Joy of Science13. Asking the Right Question14. How is a Marriage like a Matchbox?15. Flip it!16. A Man Walked into a Bar17. The Power of Group Intelligence18. Getting the Most from a Group19. Incubation20. Testing Your Idea21. That Right Idea22. The Stodginess of Science23. Overcoming the Stodginess of Science24. Innovation IncubatorsReferencesAnswers