Innovation in an Advanced Consumer Society by Peder Inge FursethInnovation in an Advanced Consumer Society by Peder Inge Furseth

Innovation in an Advanced Consumer Society

byPeder Inge Furseth, Richard Cuthbertson

Hardcover | March 11, 2016

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This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which valuecan be increased for all stakeholders through both incremental and disruptive innovation. When interacting with leading businesses, there is a common acceptance that we need a better understanding of how to innovate in a service economy. Today, most advanced economies are service and knowledge based, accounting for about 70 percent of GDP. OECD reports document a considerable knowledgegap related to service innovation. It is a challenge for both business and society that future economic growth will increasingly be based on services rather than manufacturing and products. Failing to understand innovation issues in this context as an engine for growth is somewhat alarming.This raises the question: do we know how to innovate successfully in a consumer driven society?In this book, the authors develop the concept of Value Driven Service Innovation, alongside a methodology for applying this approach in practice: the Service Innovation Triangle. They develop a better understanding of innovation, based on the uniqueness of services in order to develop the theory ofservice innovation suitable for a consumer society.
Peder Inge Furseth is a leadership and innovation strategy researcher and teacher with 20 years of experience. Peder Inge's speciality is to integrate executive education with research, workshops and professional networks. His main topics in research are service innovation, business models, innovation culture, multi-channel integration...
Title:Innovation in an Advanced Consumer SocietyFormat:HardcoverDimensions:208 pages, 9.21 × 6.14 × 0.03 inPublished:March 11, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198705115

ISBN - 13:9780198705116

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Table of Contents

1. Value-Driven Service Innovation2. The Service Innovation Triangle3. Core Assets that Support Innovation Potential4. Building Technological Capacity for Innovation5. Building Organisational Capacity for Innovation6. Developing New Customer Experiences7. Developing a New Service System8. Business Model Innovation9. Value, Values, and Leadership