Innovation Management by Shlomo MaitalInnovation Management by Shlomo Maital

Innovation Management

byShlomo Maital, D V R Seshadri

Paperback | September 4, 2012

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Innovation Management: Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of innovation management. It seeks to reap the fruits of experience from an earlier discipline, competitive strategy-it took more than two decades for practitioners to realize that successful strategy is driven by implementation, not by formulation. Similarly, successful innovation-the key to growth and profit-rests on disciplined management of the innovation process from start to finish. This book first answers the key questions: Why innovate? How to innovate? Who innovates? It then provides 10 essential and practical tools to help innovators guide their ideas to marketplace success.Following the publication of the successful First Edition, and in response to many readers' positive feedback for its case studies, the Second Edition contains a large number of new mini case studies about innovative start-ups, businesses and ideas in the period of 2007-10. The book comes with a CD featuring three hours of professionally produced lectures by the first author (Shlomo Maital), including interviews with the authors of the case studies that appear towards the end of each chapter.
Title:Innovation ManagementFormat:PaperbackDimensions:9.5 × 7.25 × 1.2 inPublished:September 4, 2012Publisher:Sage PublicationsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:8132107225

ISBN - 13:9788132107224

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