Innovation, Market Archetypes and Outcome: An Integrated Framework by Soumodip SarkarInnovation, Market Archetypes and Outcome: An Integrated Framework by Soumodip Sarkar

Innovation, Market Archetypes and Outcome: An Integrated Framework

bySoumodip Sarkar

Paperback | October 19, 2010

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Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation - market linkages using one unified framework.

The book examines an integrated innovation environment. Four market archetypes as well as the market outcome for each archetype are described. Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google. A diagnostic matrix is presented which enables one to take a ´snapshot´ of a product in the innovation environment. This book is an invaluable tool for the academic, the manager and the consultant to understand 'where' a firm is located in an innovation environment, `why' it is so located and provides valuable clues as to 'what' to do when designing strategy.

Title:Innovation, Market Archetypes and Outcome: An Integrated FrameworkFormat:PaperbackDimensions:202 pages, 23.5 × 15.5 × 0.17 inPublished:October 19, 2010Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3790825344

ISBN - 13:9783790825343

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Table of Contents

Innovation.- Innovation and Markets: The Known Paths.- Innovation: An Integrated Framework.- Market Archetypes: the Fox, the Wolf, the Bear and the Sheep.- Metamorphoses: Market Archetypes, Innovation and Integrated Dynamics.- Sustaining Innovation: Staying Ahead.- Staying Alive: Struggles in Innovation Space.- Commoditization - The Sword of Damocles.- Escape from Commoditization?.- Mapping the Integrated Innovation Space: A Look at the Mirror.- An Integrated Innovation Landscape.