Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership by Dariush Rafinejad

Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market…

byDariush Rafinejad

Kobo ebook | January 16, 2014

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To succeed in the 21st century, firms must integrate their business, market, technology and resource strategies into a holistic product approach, and match technological innovation to market opportunities. Unlike other books on product development that limit their scope to the product development process, Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy. It also includes guidance on matching technology innovation to market opportunities, and details commercialization of innovation and new products and continuous improvement of existing products.
Title:Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market…Format:Kobo ebookPublished:January 16, 2014Language:English

The following ISBNs are associated with this title:

ISBN - 10:1604276487

ISBN - 13:9781604276480

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