Inside The Mind Of The Stakeholder: The Hype Behind Stakeholder Pressure

Hardcover | November 14, 2006

EditorUlrich Steger

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It is a well-known claim today that pressure on companies to become more responsible in increasing. However, is this based on fact or is merely wishful-thinking? The evidence obtained across nine stakeholder groups in Europe is sobering indeed in the context of globalization and the constant striving for competitiveness. This book provides an honest and in-depth analysis of how stakeholders themselves assess and influence corporate sustainability. It is an eye-opener, both for companies and for the stakeholders.

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It is a well-known claim today that pressure on companies to become more responsible in increasing. However, is this based on fact or is merely wishful-thinking? The evidence obtained across nine stakeholder groups in Europe is sobering indeed in the context of globalization and the constant striving for competitiveness. This book prov...

Format:HardcoverDimensions:352 pages, 8.75 × 5.7 × 0.96 inPublished:November 14, 2006Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230006892

ISBN - 13:9780230006898

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Table of Contents

List of Tables * List of Figures * Acknowledgements * Foreword--H.Roels * Executive Summary: Inside the Mind of the Stakeholders--U.Steger * PART 1: STAKEHOLDERS AND CORPORATE RESPONSIBILITY - AN OVERVIEW * The Hype behind Stakeholder Pressure--U.Steger * Getting into the Minds of Stakeholders: Framework and Methodology--O.Salzmann * Stakeholder Dynamics--O.Salzmann, A.Ionescu-Somers & S.Tywuschik * Stakeholders and Corporate Sustainability--U.Steger, F.Baptist, J.Prinzhorn, O.Salzmann, A.Nick & S.Tywischik * What Is it with Stakeholder Pressure?--U.Steger * PART 2: STAKEHOLDER REPORTS * Financial Institutions - Corporate Sustainability as a Significant Niche?--A.Nick * Communities and Cities: Local Players in Corporate Sustainability--O.Salzmann & J.Prinzhorn * Governments: The Challenge of Addressing Corporate Sustainability at the Macro Level--F.Baptist * NGOs: Catalysts of Corporate Sustainability--J.Prinzhorn & O.Salzmann * Consumer Organizations: Aligining Corporate Sustainability and Consumer Interest--A.Ionescu-Somers * Media: Indifferent Observers of Corporate Sustainability--S.Tywuschik * Corporate Customers and Suppliers: How Companies Influence other Companies--A.Ionescu-Somers * Unions: On the Backseat of Corporate Sustainability--O.Salzmann & J.Prinzhorn * Appendix 1: Interview Guidelines * Appendix 2: Self-completion Questionniare * Index