Inside The Tornado: Strategies For Developing, Leveraging, And Surviving Hypergrowth Markets

Paperback | December 27, 2005

byGeoffrey A. Moore

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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado,...

Geoffrey A. Moore is the author ofEscape Velocity,Inside the Tornado, andLiving on the Fault Line.

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Format:PaperbackDimensions:272 pages, 8 × 5.31 × 0.61 inPublished:December 27, 2005Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0060745819

ISBN - 13:9780060745813

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Editorial Reviews

"A must-read for start-up cowboys with delusions of Pixar grandeur, as well as aw-just-one-more-button developers and their reengineer-till-ya-puke overlords in the nice offices upstairs." (Wired)