Inside The Tornado: Strategies For Developing, Leveraging, And Surviving Hypergrowth Markets

Paperback | December 27, 2005

byGeoffrey A. Moore

not yet rated|write a review

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Pricing and Purchase Info

$20.96 online
$21.00 list price
In stock online
Ships free on orders over $25

From the Publisher

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado,...

Geoffrey A. Moore is the author ofEscape Velocity,Inside the Tornado, andLiving on the Fault Line.

other books by Geoffrey A. Moore

Crossing The Chasm, 3rd Edition: Marketing And Selling Disruptive Products To Mainstream Customers
Crossing The Chasm, 3rd Edition: Marketing And Selling ...

Paperback|Jan 28 2014

$23.50 online$26.99list price(save 12%)
Acsm's Exercise Management For Persons With Chronic Diseases And Disabilities-4th Edition
Acsm's Exercise Management For Persons With Chronic Dis...

Hardcover|May 3 2016

$114.92 online$124.95list price(save 8%)
Zone to Win: Organizing to Compete in an Age of Disruption
Zone to Win: Organizing to Compete in an Age of Disrupt...

Paperback|Nov 3 2015

$24.94 online$24.95list price
see all books by Geoffrey A. Moore
Format:PaperbackDimensions:272 pages, 8 × 5.31 × 0.61 inPublished:December 27, 2005Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0060745819

ISBN - 13:9780060745813

Look for similar items by category:

Customer Reviews of Inside The Tornado: Strategies For Developing, Leveraging, And Surviving Hypergrowth Markets

Reviews

Extra Content

Editorial Reviews

"A must-read for start-up cowboys with delusions of Pixar grandeur, as well as aw-just-one-more-button developers and their reengineer-till-ya-puke overlords in the nice offices upstairs." (Wired)