Inspire!: Why Customers Come Back by ChampyInspire!: Why Customers Come Back by Champy

Inspire!: Why Customers Come Back


Paperback | March 27, 2009

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“With Jim Champy’s well-proven gift for keen management analysis, today’s essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpable, memorable, and–most important–usable.”

Alan Spoon, Managing General Partner, Polaris Venture Partners


“If you love the game of business, you’d be hard pressed to find a book with more ‘good moves’ per page than INSPIRE!

Paal Gisholt, President and CEO, SmartPak


“Full of insightful ideas, this book is for those who like winning, who embrace innovation, and who wish to transform how they lead. It is not for the defenders of the status quo.”

Michael Dowling, President and CEO, North Shore-Long Island Jewish Health System


INSPIRE! provides ‘food for thought’ and insightful guidance for all companies. This is particularly important in today’s economy where even established companies are looking for ways to maintain the growth they have enjoyed in better times.”

Chiquita White, Section Head, Product Development, Procter & Gamble


Jim Champy revolutionized business with Reengineering the Corporation. Now, in Inspire!, the second book in a series about what’s new and really works in business, he takes on the challenge of inspiring customers—even in tough times. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back.


Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about—and will stay passionate about. You’ll learn how to engage a new generation of customers who value transparency and authenticity above to reinvigorate your company in the face of brutally tough and creative to go beyond mere marketing campaigns to lead crusades customers want to join.


Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick.


How to reignite customer loyalty by…

•   Bringing authenticity to everything you do

•   Creating new products that reflect the best of what you really are

•   Delivering new value based on convenience, simplicity, and honesty

•   Nurturing your mystique

•   Choosing the right channel partners

•   Doing well by doing good


Want more? Check out the e-book collection, Jim Champy on What's Really Working in Business.  This brand new collection contains state-of-the-art business insights from world-renowned expert Jim Champy…now in a convenient e-format, at a great price!

Jim Champy is one of the leading management and business thinkers of our time. His first best seller, Reengineering the Corporation , remains the bible for executing process change. His second book, Reengineering Management , another best seller, was recognized by Business Week as one of the most important books of its time. Cha...
Title:Inspire!: Why Customers Come BackFormat:PaperbackDimensions:192 pages, 8.9 × 6 × 0.6 inPublished:March 27, 2009Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132947137

ISBN - 13:9780132947138


Table of Contents

Introduction  2


Chapter 1        From Tired to Inspired  6

Chapter 2        What Could Be More Inspiring Than a Crusade?  22

Chapter 3        What Could Be More Inspiring Than Convenience with Economy?  38

Chapter 4        What Could Be More Inspiring Than a Trusted Channel?  56

Chapter 5        What Could Be More Inspiring Than Simplifying Complexity?  74

Chapter 6        What Could Be More Inspiring Than Honesty?  90

Chapter 7        What Could Be More Inspiring Than Being Your Own Customer?  108

Chapter 8        What Could Be More Inspiring Than Enthusiastic Customers?  122

Chapter 9        What Could Be More Inspiring Than the Melding of Cool and Sport?  138


Epilogue  152

Index  156

Editorial Reviews

The Wall Street Journal Bestseller - Hardcover Business   From The Wall Street Journal   “It is well worth forgetting financial misbehavior for a moment and recalling that great economies are built not on credit derivative swaps but on the energy of entrepreneurs. Jim Champy's short, peppy "Inspire!" contains seven stories of businesses that have thrived in the shadow of large competitors by doing what big companies so often fail to do: actually bothering to please the people who buy their products and services.”