Integrated Marketing Communications: Strategic Planning Perspectives

Paperback | January 13, 2017

byKeith J. Tuckwell

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Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

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From the Publisher

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

Format:PaperbackDimensions:480 pages, 8.75 × 6.35 × 0.68 inPublished:January 13, 2017Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0134270371

ISBN - 13:9780134270371

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