Interactive Broadband Media: A Guide for a Successful Take-Off by Nikolaus MohrInteractive Broadband Media: A Guide for a Successful Take-Off by Nikolaus Mohr

Interactive Broadband Media: A Guide for a Successful Take-Off

byNikolaus Mohr, Gerhard P. Thomas

Paperback | June 14, 2012

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This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.
Dr. Nikolaus Mohr is a Senior Manager for strategic consultancy with the management and technology services company Accenture. Gerhard P. Thomas is Managing Partner for Media & Entertainment and business transformational engagements at Accenture.
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Title:Interactive Broadband Media: A Guide for a Successful Take-OffFormat:PaperbackPublished:June 14, 2012Publisher:Vieweg+Teubner VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3322868699

ISBN - 13:9783322868695

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Table of Contents

From traditional media to interactive broadband media -- Industry mechanics: Get-Audience - production, aggregation and distribution of content/ services - Sell- Audience - customer data collection/ usage, advertising, merchandising -- Traditional and new sources of income -- Successful business models

Editorial Reviews

"Das Buch bietet eine fundierte Analyse des Markts der Breitbandmedien."
Kress-Report 38/01