Interactive Television Demystified by Jerry C. WhitakerInteractive Television Demystified by Jerry C. Whitaker

Interactive Television Demystified

byJerry C. Whitaker

Paperback | September 15, 2000

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The first-ever, fact-filled introduction to the new world of interactive TV

Interactive Television Demystified helps you understand why the advent of Interactive Television will alter the broadcast industry more dramatically than even the introduction of color did decades ago. This guide by broadcasting insider Jerry Whitaker is the book to go to for the straight facts on interactive TV: what it actually is, what services are possible, and how it is affecting and will affect the television, cable, and computer industries. Packing plenty of case histories, this look at the hype-and reality of media convergence uses a proven, topic-clarifying format to bring you up to speed on PC-based receivers and other smart appliances, and provides you with:
Coverage of the ATSC and DVB standards
Interactive TV business models
Clear treatment of TV datacasting

Jerry Whitaker is the President of Technical Press, Inc. and former Editor in Chief of Broadcast Engineering Magazine. He is the author of more than 25 technical books, including the landmark Standard Handbook of Video and Television Engineering, Third Edition, and Communications Receivers, Third Edition, both from McGraw-Hill. He resi...
Title:Interactive Television DemystifiedFormat:PaperbackPublished:September 15, 2000Publisher:Mcgraw-hill Book CompanyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071363254

ISBN - 13:9780071363259