Intercultural Business Communication and Simulation and Gaming Methodology by Victoria Guillén NietoIntercultural Business Communication and Simulation and Gaming Methodology by Victoria Guillén Nieto

Intercultural Business Communication and Simulation and Gaming Methodology

EditorVictoria Guillén Nieto, Carmen Marimón-Llorca, Chelo Vargas-Sierra

Paperback | November 27, 2009

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This book received the Enrique Alcaraz research award in 2010.
This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.
The Editors: Victoria Guillén-Nieto has been the head of the Department of English Studies at the University of Alicante since 2003. As a senior lecturer in this department, she has been lecturing in applied linguistics and English for specific purposes, on both graduate and postgraduate courses, for over twenty years. Nowadays, she coo...
Title:Intercultural Business Communication and Simulation and Gaming MethodologyFormat:PaperbackDimensions:8.66 × 5.91 × 0.68 inPublished:November 27, 2009Publisher:Peter Lang AG, Internationaler Verlag der WissenschaftenLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3039116886

ISBN - 13:9783039116881

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Table of Contents

Contents: Victoria Guillén-Nieto/Carmen Marimón-Llorca/Chelo Vargas-Sierra: Preface – Victoria Guillén-Nieto: Crossing Disciplines in Intercultural Communication Research – Victoria Escandell-Vidal: Social Cognition and Intercultural Communication – José Mateo/Francisco Yus: Business Language from a Cognitive Perspective – Annette Grindsted: Intercultural Negotiations: Theories Revisited – Paula Ronkainen: Multi-cultural Meetings – Miguel Ángel Campos-Pardillos/Isabel Balteiro-Fernández: Building Bridges…and Properties Aplenty: Cultural Problems in Spanish Marketing for Real Estate Prospective British Buyers – Miguel Ángel García-Yeste: The Language of Graphic Advertising in Spain: Bridging the Cultural Gap – Francisco Javier Díaz-Pérez: Perspective Selection and Politeness in the Production of Face-Threatening Acts in English and Spanish – Mª Antonia Martínez Linares: From Hiding the Speaker to Persuasion: se-Passive and se-Impersonal Constructions – Carmen Marimón-Llorca: Cultural Models and Social Discourses in Business: the Case of - Ideological - Politeness Strategies in Service Encounters – Amparo García-Carbonell/Frances Watts: Simulation and Gaming Methodology in Language Acquisition – Beverly Rising: Business Simulations as a Vehicle for Language Acquisition – Gert Jan Hofstede/Paul B. Pedersen/Geert Hofstede: The Synthetic Cultures Model as a Simulation and Gaming Methodology for Intercultural Sensitization and Training in Business Settings.

Editorial Reviews

«(...) I believe this book can be a valuable tool for everyone interested in intercultural communication, complementing interesting contributions previously published on the topic.» (Juan Carlos Palmer-Silveira, Ibérica)