Internal Marketing: Directions for Management by Barbara LewisInternal Marketing: Directions for Management by Barbara Lewis

Internal Marketing: Directions for Management

EditorBarbara Lewis, Richard Varey

Hardcover | October 19, 2000

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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:

* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.

Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

Richard J. Varey teaches and researches the communication issues of the management of marketing relationships, previously at the University of Salford, and now at the University of Waikato, New Zealand. He has published widely on the future of marketing in a sustainable society, relationship marketing, and corporate communication. He i...
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Title:Internal Marketing: Directions for ManagementFormat:HardcoverDimensions:332 pages, 9.21 × 6.14 × 1.2 inPublished:October 19, 2000Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415213177

ISBN - 13:9780415213172

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