International Business: Global Competition From a European Perspective by Andrew Harrison

International Business: Global Competition From a European Perspective

byAndrew Harrison, Ertugrul Dalkiran, Ena Elsey

Paperback | March 1, 2000

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This text explains all the main activities involved in international business, and demonstrates how firms adapt to their changing environment. In addition to an important section on international business activities and operations, the authors also analyse the political, economic, and legalaspects of the international business environment. Particular emphasis is placed on responses to developments in the world economy and on the increasing globalization of business activity. genuinely global coverage, covering all the major trading areas, the emerging economies, and developingnations. * extensive material on European issues , both within the EU and in Eastern Europe * teaching aids include case studies, study topics, group activities, and an ongoing research project. These features result in a thorough and practical guide to the subject, providing material for seminars, tutorials and workshops besides independent study.

About The Author

Andrew Harrison is a Senior Lecturer in Economics, University of Teesside and a Visiting Lecturer in Economics, Technical University, Slovakia. Ertugrul Dalkiran is a Senior Lecturer in Economics, University of Teesside Ena Elsey is a Senior Lecturer in Economics, University of Teesside.
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Title:International Business: Global Competition From a European PerspectiveFormat:PaperbackPublished:March 1, 2000Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198782136

ISBN - 13:9780198782131

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Table of Contents

PART ONE: INTERNATIONAL BUSINESS ACTIVITIES1. The nature of international business2. Multinational enterprises3. International market entry and organizational responsePART TWO: THE INTERNATIONAL ENVIRONMENT5. The political,economic, and legal environment6. Culture and ethics in international business7. International institutions and global issues8. Integration between countries The world's major trading nations The emerging economiesPART THREE: INTERNATIONAL TRADE AND INVESTMENT9. International trade and payments10. Foreign exchange markets and exchange rate systems11. Foreign Direct investment and collaborative strategies12. International competitivenessPART FOUR: The European Union13. The development and policies of the European Union14. The single European Market15. European political and economic integration The European Union and international business PART FIVE: Transition in Eastern Europe16. Economic and political challenges for Eastern Europe in 198917. Privatization in Eastern Europe18. Foreign Direct Investment in Eastern Europe19. The relationship between the European Union and Eastern Europe Doing business in Eastern Europe