International Business: Strategy and the Multinational Company by K. Praveen ParboteeahInternational Business: Strategy and the Multinational Company by K. Praveen Parboteeah

International Business: Strategy and the Multinational Company

byK. Praveen Parboteeah, John B. CullenEditorJohn B. Cullen

Hardcover | July 10, 2009

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This book covers the same material and more when compared with other international business texts, yet it is priced for the student¿s pocketbook.

A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student¿s point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?"

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John B. Cullenis a Professor in the Department of Management, Washington State UniversityK. Praveen Parboteeahis Associate Professor in the College of Business, University of Wisconsin, Whitewater
Title:International Business: Strategy and the Multinational CompanyFormat:HardcoverDimensions:528 pages, 10.9 × 8.6 × 1.1 inPublished:July 10, 2009Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415800579

ISBN - 13:9780415800570


Table of Contents

Part One Introduction 1. Competing in the Global Marketplace  2. Strategy and the MNC Part Two The Global Context of Multinational Competitive Strategy 3. Global and Regional Economic Integration: An Evolving Competitive Landscape  4. Global Trade and Foreign Direct Investment  5. Foreign Exchange Markets  6. Global Capital Markets  Part Three The Institutional and Cultural Context of Multinational Competitive Strategy 7. Culture and International Business  8. The Strategic Implications of Economic, Legal, and Religious Institutions for International Business Part Four Multinational Operational and Functional Strategies 9. Entry Strategies for MNCs  10. International Marketing and Supply-chain Management for MNCs  11. Financial Management for MNCs  12. Accounting for Multinational Operations  13. Organizational Structures for MNCs  14. International Human Resource Management  15. E-commerce and the MNC Part Five Ethical Management in the International Context 16. Managing Ethical and Social Responsibility in an MNC