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For courses in International Business
This package contains MyManagementLab®
Cultural Understanding in International Business
International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to readers.
The material has been thoroughly updated based on both reader and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.
International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for readers exploring this subject.
0133973026/9780133973020 International Business: The Challenges of Globalization Plus MyManagementLab with Pearson eText -- Access Card Package, 8/e
Package consists of:
0133866246/9780133866247 International Business: The Challenges of Globalization, 8/e
013386703X/9780133867039 MyManagementLab with Pearson eText -- Access Card -- for International Business: The Challenges of Globalization, 8/e