International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media by Silvia CambieInternational Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media by Silvia Cambie

International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social…

bySilvia Cambie, Yang-May Ooi

Hardcover | August 1, 2009

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about

Social media have opened new channels of international communication, allowing communities across the world to come together instantaneously.

International Communications Strategyis about the opportunities and challenges this situation creates for PR practitioners. Effective cross-cultural communication requires knowledge of social media as well as an understanding of online and offline cultures. Moreover, communication practitioners are now expected to provide strategic advice and help executives engage with stakeholders in various parts of the world.

Containing case studies of cross-cultural communication as well as information on alternative communication approaches, this book prepares practitioners to give strategic communication guidance to senior management or clients.

Silvia Cambi'is a cross-cultural communicator and journalist, and advises clients on strategic communication, stakeholder relations and social media.Yang-May Ooiis a writer specialising in cross-cultural issues and social media. Her cross-cultural blog, Fusion View, has been featured on BBC Radio.
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Title:International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social…Format:HardcoverDimensions:256 pages, 9 × 6 × 0.88 inPublished:August 1, 2009Publisher:Kogan PageLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:074945329X

ISBN - 13:9780749453299

Reviews

Table of Contents

Part 1 International communications

1. The world we live in

2. Rethinking public relations

3. The global language of corporate social responsibility

4. The dawn of leadership communication

5. The day after

Part 2 The role of social media in international communications

6. The cultural landscape of social media

7. Social media as a part of life

8. Authenticity and trust

9. Connecting communities

10. Encouraging new forms of expression

11. The next frontier: multimedia and beyond

Editorial Reviews

"[A]n extremely useful resource for communicators who deal with the intercultural world and Web 2.0 on a regular basis." -- Communication Director