International Marketing

Paperback | April 21, 2005

byRakesh Mohan Joshi

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A comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricingand trade logistics and the policy framewor, procedures and documentation for export marketing and promotion-explained through caselets, diagram, flowcharts and numerous examples from the Indian context

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A comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricingand trade logistics and the policy framewor...

Rakesh Mohan Joshi is a Professor at the India Institute of Foreign Trade, New Delhi.

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Format:PaperbackDimensions:9.45 × 7.17 × 1.42 inPublished:April 21, 2005Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195671236

ISBN - 13:9780195671230

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