International Marketing by Neels BothmanInternational Marketing by Neels Bothman

International Marketing

byNeels Bothman, Steve Burgess

Paperback | October 6, 2007

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This book covers the growing subject area of marketing in a global context, with particular application to SA business people wanting to break into international markets, or dealing with the import of products into South Africa. International markets differ from domestic markets in scale andcomplexity and marketers must master complex socio-cultural, legal, economic, political, physical and technological environments in vastly different countries. They must have the right information at hand to make decisions and the right organisational processes in place to surmount challenges andcapitalise on opportunities, in growing and stagnating foreign market-places. International marketing provides you with a knowledge advantage in international markets, combining foundational international marketing theory with practical experience. While the theory for the subject is fairly generic,the application in South Africa and Africa is shaped by trade agreements and legislation which are speci fic to the southern African region, hence the need for a South African-based book.

About The Author

S.M. Burgess, C.H. Bothma

Details & Specs

Title:International MarketingFormat:PaperbackDimensions:536 pages, 9.21 × 6.14 × 0.63 inPublished:October 6, 2007Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:019576126X

ISBN - 13:9780195761269

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Table of Contents

Part 1 Introduction to international marketing1. Introduction to international marketing2. International marketing strategyPart 2 Overview of international trade3. The economics of international trade4. The international trade environment5. Foreign exchange and the international monetary system6. Barriers to international trade7. International trade in southern AfricaPart 3 The international marketing environment8. The socio-cultural environment9. The legal environment Ch 10 The economic environment10. The international political environment11. Physical and technological environmentsPart 4 International marketing research13. International marketing researchPart 5 The international marketing mix14. International product policy and development15. International distribution and logistics systems16. International marketing communication18. The Internet and international marketing19. Exporting and small businesses20. Export administration and logisticsPart 6 The future of international marketing21. Evolving context and future issues in international marketing