International Marketing by STEVEN BURGESSInternational Marketing by STEVEN BURGESS

International Marketing


Paperback | December 13, 2011

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International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practicalexperience. International Marketing is the only South African-based textbook written by a team of South African academics and practitioners.
Steven Michael Burgess is a professor of Business Administration in Marketing at the Graduate School of Business in the University of Cape Town. In 2007, Professor Burgess was recognized with the first-ever Marketing Science Institute Visiting Scholar Award by the Marketing Science Institute (Boston, USA). He was recognized previously...
Title:International MarketingFormat:PaperbackDimensions:576 pagesPublished:December 13, 2011Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195991184

ISBN - 13:9780195991185


Table of Contents

Part 1: Introduction to international marketing1. Introduction to international marketing2. Marketing strategy across the bordersPart 2: Overview of international trade3. The economics of international trade4. The international trade environment5. International trade in Southern Africa and Africa6. Barriers to international trade7. Foreign exchange and the international monetary systemPart 3: The international marketing environment8. The socio-cultural environment9. The legal environment10. The international political environment11. The economic environment12. The physical and technological environmentsPart 4: International marketing research13. International marketing researchPart 5: The international marketing mix14. Segmentation, Targeting and Positioning15. International product policy and development16. International distribution and logistics systems17. International marketing communication18. Pricing for international markets19. International marketing and the Internet20. Exporting and small businesses21. Export administration and logistics22. Evolving context and future issues in international marketing