International Marketing

Kobo ebook | May 1, 2004

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The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book combines both marketing applications and theoretical foundations, thus providing a good balance between theory and practice. Rather than just merely descriptive the approach is analytical and managerial.

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The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book co...

Format:Kobo ebookPublished:May 1, 2004Publisher:RoutledgeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0203930061

ISBN - 13:9780203930069

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