International Marketing by Brad KleindlInternational Marketing by Brad Kleindl

International Marketing

byBrad Kleindl

Paperback | May 4, 2006

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INTERNATIONAL MARKETING is an ideal resource for anyone seeking success in the business world! It combines the basics of marketing with the realities of the global marketplace and provides industry-specific examples (international economics, promotion, technology, and professional sales) that will prepare you to conquer any challenge that you may encounter.
Brad A. Kleindl, Ph.D., is dean of the School of Business at Park University in Kansas City, Missouri. He previously served as dean and professor of marketing of The Robert W. Plaster College of Business Administration at Missouri Southern State University. He has authored and co-authored six books and more than 60 articles and confere...
Title:International MarketingFormat:PaperbackDimensions:336 pages, 10.9 × 8.5 × 0.4 inPublished:May 4, 2006Publisher:Delmar SchoolLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0538729155

ISBN - 13:9780538729154


Table of Contents

1. Introduction to International Marketing.2. Environment of International Marketing.3. The Cultural Environment of International Marketing.4. The International Political Economy.5. Assessing Global Market Opportunities.6. International Marketing Strategies.7. Product and Brand Management.8. International Marketing Channels.9. International Marketing Communication.10. Pricing and International Market Payments.11. International Marketing Strategies.12. International Marketing Management.