International Place Branding Yearbook 2011: Managing Reputational Risk by Frank M. GoInternational Place Branding Yearbook 2011: Managing Reputational Risk by Frank M. Go

International Place Branding Yearbook 2011: Managing Reputational Risk

byFrank M. Go, Robert Govers

Hardcover | September 29, 2011

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The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
TOM ADAMS Chief Digital Officer, Future Brand Worldwide SIMON ANHOLT Member of the UK Foreign and Commonwealth Office Public Diplomacy Board, and Independent Policy Adviser GREGORY J.ASHWORTH University of Groningen, the Netherlands GUIDO BERENS Assistant Professor of Corporate Communication, Rotterdam School of Management, Erasmus Uni...
Title:International Place Branding Yearbook 2011: Managing Reputational RiskFormat:HardcoverDimensions:213 pages, 9.25 × 6.1 × 0.86 inPublished:September 29, 2011Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230279538

ISBN - 13:9780230279537


Table of Contents

Preface Introduction Notes on Contributors From Competitive Identity to Governmental Social Responsibility:Place 'Brand' in an Interconnected World; S.Anholt Imagined Identities of Really Existing Cities (The Reputation Game); S.Magala Why Brand the Future with the Past?; The Roles of Heritage in the Construction and Promotion of Place Brand Reputations; G.J.Ashworth & M.Kavaratzis History Matters: The Path Dependency of Place Brands; E.Braun Beyond the Fringe: Creativity and the City; N.Ind & L.Todd The Anholt-Gfk Roper Nation Brands Index: Navigating the Changing World; B.M.Feinberg & X.Zhao Country Reptrak'¢: A Standardized Measure of Country Reputation; G.Berens, C.J.Fombrun, L.N.Ponzi, N.Georges Trad & K.Nielsen The Futurebrand Country Brand Index; T.Adams The East West Nation Brand Perception Indexes and Reports: Perception Measurement and Nation Branding; T.Cromwell The Global Peace Index; C.Schippa Blessing or Burden: Do Major Sport Events Hosted by Developing Countries Impact on Reputation?: The 2010 FIFA World Cup'¢: A South African Case Study; W.Schreiner & F.M.Go Using University Ranking Systems to Build Nation Brand Reputation; N.S.Pak & F.M.Go Putting Greece on the Map: The Use of Cognitive Causal Mapping for Destination Management; J.Van Rekom & P.Verlegh Place Marketing and Experience of Place in a Virtual Environment: An Empirical Analysis of the Importance of Hedonic Meaning; I.Tjostheim & F.M.Go Strengthening Brand America's Reputation Through Cooperation; E.Burghard & R.Govers