International Place Branding Yearbook 2011: Managing Reputational Risk by Frank M. GoInternational Place Branding Yearbook 2011: Managing Reputational Risk by Frank M. Go

International Place Branding Yearbook 2011: Managing Reputational Risk

byFrank M. Go, Robert Govers

Hardcover | September 29, 2011

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The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies andto the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
FRANK GO is Professor and Director of the Centre for Tourism Management at the Rotterdam School of Management (RSM), Erasmus University, the Netherlands. Prior to his present post he served within business faculties at universities in Canada and Hong Kong. His research focus is on marketing strategy, destination images and brand ident...
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Title:International Place Branding Yearbook 2011: Managing Reputational RiskFormat:HardcoverDimensions:272 pages, 9.25 × 6.1 × 0 inPublished:September 29, 2011Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230279538

ISBN - 13:9780230279537

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Table of Contents

Preface
Introduction
Notes On Contributors
From Competitive Identity To Governmental Social Responsibility: Place 'Brand' In An Interconnected World; S.Anholt
Imagined Identities Of Really Existing Cities (The Reputation Game); S.Magala
Why Brand The Future With The Past?; The Roles Of Heritage In The Construction And Promotion Of Place Brand Reputations; G.J.Ashworth & M.Kavaratzis
History Matters: The Path Dependency Of Place Brands; E.Braun
Beyond The Fringe: Creativity And The City; N.Ind & L.Todd
The Anholt-Gfk Roper Nation Brands Index: Navigating The Changing World; B.M.Feinberg & X.Zhao
Country Reptrak™: A Standardized Measure Of Country Reputation; G.Berens, C.J.Fombrun, L.N.Ponzi, N.Georges Trad & K.Nielsen
The Futurebrand Country Brand Index; T.Adams
The East West Nation Brand Perception Indexes And Reports: Perception Measurement And Nation Branding; T.Cromwell
The Global Peace Index; C.Schippa
Blessing Or Burden: Do Major Sport Events Hosted By Developing Countries Impact On Reputation?: The 2010 FIFA World Cup™: A South African Case Study; W.Schreiner & F.M.Go
Using University Ranking Systems To Build Nation Brand Reputation; N.S.Pak & F.M.Go
Putting Greece On The Map: The Use Of Cognitive Causal Mapping For Destination Management; J.Van Rekom & P.Verlegh
Place Marketing And Experience Of Place In A Virtual Environment: An Empirical Analysis Of The Importance Of Hedonic Meaning; I. Tjøstheim & F.M.Go
Strengthening Brand America's Reputation Through Cooperation; E.Burghard & R.Govers