International Retailing

Paperback | November 13, 2008

byNicholas Alexander, Anne Marie Doherty

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Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the managementof international operations.Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening ininternational retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity.The textbook will be accompanied by an online resource centre. The ORC will comprise the following features:Student site:Web exercises Weblinks Glossary of terms Multiple choice questions Revision questions Lecturer site (password protected):PowerPoint slidesRevision comments/updates for the textbookLecturer's guide (explanatory notes and background article guidance for non-research active staff)Seminar and discussion questions Exam questions

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Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the managementof international operations.Structured aroun...

Nicholas Alexander is Chair of International Marketing at the University of Wales, Aberystwyth. Anne Marie Doherty is Head of Marketing Division at the University of Glamorgan.

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Format:PaperbackDimensions:350 pages, 9.69 × 7.44 × 0.88 inPublished:November 13, 2008Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199212821

ISBN - 13:9780199212828

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Table of Contents

Part One: The Internationalisation Process1. The Internationalisation Process2. Internationalisation Theory3. Retail Internationalisation Theory4. International Retailers5. Expansion PatternsPart Two: Markets6. Regulation and Economy7. Society and Culture8. Retail StructurePart Three: Operationalisation9. Reasons for Internationalisation10. Market Selection11. Market Entry Methods12. Supply Chain Management13. Marketing and Brand Management14. International Retail DivestmentPart Four: Conclusion15. Conclusion and Future Trends