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Mastering the art of motivational campaigns and the operation of of incentive travel programmes. How do you decide whether or not your company should be using incentives to motivate its management and workforce, or externally to stimulate suppliers' interest?…
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How one small tech company got smart about social media and became "China's new smartphone king" (CNN) In this exclusive inside look at the phenomenal rise of Xiaomi—the new smartphone company that’s giving Apple a run for their money—cofounder Li Wanqiang shares…
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There is always a million dollar question as to what is an ideal way of increasing sales in online marketing. Multilingual digital marketing has been seen as one of the most volatile and dynamic yet viable aid for online businesses. Although most of what happened…

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This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. International firms face difficult problems in attempting to deal with the conflicts between their own interest…
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Wat maakt van een merk een sterk merk? Reclamemensen en marketeers krijgen niet om het even wat verkocht, en ze zijn niet de enigen die een merkimago bepalen. Hoe efficiënte beeldvorming dan wel verloopt, doet voormalig reclamemaker Guillaume Van der Stighelen in…

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In den letzten Jahrzehnten ist eine hohe Dynamik im internationalen Wettbewerb zu beobachten. Lange Zeit stand dabei die internationale Vermarktung von Konsum- und Industriegütern im Zentrum, während das internationale Marketing von Dienstleistungen…

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Would you like to know the outlook for Luxury consumables in China in 2015 and beyond? This specialist report has it all.  Adriaan Brits is the lecturer for a large international group on Udemy where he teaches the International Marketing Diploma. As a…

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This book is targeted at business executives of companies: • approaching the Japanese Market, • reviewing their options in terms of Japan Entry Strategy, • already exporting to Japan (Indirect Sales) or, • already established and doing business in Japan (Direct…
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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology,…

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En pocas palabras. Manual de redacción publicitaria para avisos y folletos es, posiblemente, la primera obra en español donde se presentan reunidas las técnicas más conocidas sobre la especialidad. Por su estructura, constituye una herramienta sencilla, de uso…

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Questo non è un saggio di analisi politica, ma di marketing che si basa su un fatto realmente accaduto: la straordinaria affermazione elettorale del Movimento 5 Stelle alle politiche italiane del 2013. Questo libro, nasce, di fatto, in un’aula universitaria della…

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Model your company’s future on the success of tech’s quiet giant BusinessWeek once listed Chinese tech firm Huawei as one of the ten most influential companies on the planet, and Time placed its founder Ren Zhengfei in the top 100 most influential men in the…