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In Singapore, when one orders char siew fan (rice with barbecued pork) he gets siew yoke (roast pork) and siew cheung (roast sausage) as part of the deal. Author Benny F. H. Lee, a trade consultant, who isn’t too fond of barbecued pork, always tell the…
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|August 10, 2016

$13.07

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Are you a small business owner who wants to take your technology business to the European market? Do you find it hard to find practical information about how to get in front of (and convince) the right decision makers? Based on the experiences of numerous…

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Gli eventi non sono solo le serate di gala dove ci si mette in lungo o con lo smoking. Sono anche un'ottima occasione per far conoscere il tuo brand (in proprio o dell'azienda per la quale lavori) o un prodotto specifico. "Quella sporca tartina. Strategia digital…

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After spending many years working and living in the South Pacific and interacting with students in Fiji and the Cook Islands, it seemed necessary to write about the experiences of these students as they navigated the difficult landscape of the program…

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This publication takes the professional marketer on an exciting journey into the world of luxury goods and services. It considers some of the ways in which the luxury industry has been disrupted along with opportunity analysis of a rapidly expanding Asian,…

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Would you like to know the outlook for Luxury consumables in China in 2015 and beyond? This specialist report has it all.  Adriaan Brits is the lecturer for a large international group on Udemy where he teaches the International Marketing Diploma. As a…
Kobo ebook | German

|August 15, 2013

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Neukundenakquise kostet nicht nur Zeit und Überwindung. Sie kostet Geld - viel Geld. Im härter werdenden Wettbewerb kommt es gerade für KMU jedoch immer mehr darauf an, günstig und schnell neue Kunden zu gewinnen. Warum also nicht auf eine strategische…

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An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in…

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Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the…
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|May 1, 2015

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The objective of this work is to demonstrate how the Digital Marketing can actually represent an important economical opportunity for B2B companies and how it should evolve from being just an occasional and optional activity to rather a strong and structured…
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|May 1, 2015

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The objective of this work is to demonstrate how the Digital Marketing can actually represent an important economical opportunity for B2B companies and how it should evolve from being just an occasional and optional activity to rather a strong and structured…

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En pocas palabras. Manual de redacción publicitaria para avisos y folletos es, posiblemente, la primera obra en español donde se presentan reunidas las técnicas más conocidas sobre la especialidad. Por su estructura, constituye una herramienta sencilla, de uso…