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Kobo Edition (eBook) | German

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Immer mehr Unternehmen nutzen Marketing-Events als wirkungsvolles Mittel ihrer Unternehmenskommunikation, um Kunden oder die breite Öffentlichkeit direkt zu erreichen. Dieses Buch soll Ihnen die psychologischen Wirkungsmechanismen, den kreativen Prozess und die Inszenierung von Events…read more

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Would you like to know the outlook for Luxury consumables in China in 2015 and beyond? This specialist report has it all.  Adriaan Brits is the lecturer for a large international group on Udemy where he teaches the International Marketing Diploma. As a specialist consultant in this field, he…read more

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Probably the world can be divided in our time between people who really know what YouTube is and people who don't. YouTube provides you the opportunity to not only advertise your business, blog or website for free but to also get paid for your contents. Its time to learn and utilize YouTube for…read more

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We’ve built this guide because despite the need, nothing like it exists: a concise, step-by-step handbook for globalization and localization in the new millennium. Companies come to us with a desire to go global but unsure of what the process entails. Some face a Catch-22 dilemma. They want to…read more

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This publication takes the professional marketer on an exciting journey into the world of luxury goods and services. It considers some of the ways in which the luxury industry has been disrupted along with opportunity analysis of a rapidly expanding Asian, African and international market. It…read more

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Kobo Edition (eBook) | German

$11.99

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Der demografische Trend ist eindeutig: Die Generation 50+ ist auf dem Vormarsch. Älteren bieten sich dadurch neue Chancen auf dem Arbeitsmarkt: Mit ihrer Berufserfahrung und menschlichen Reife tragen sie entscheidend zum Unternehmenserfolg bei. Das Buch gibt wertvolle Tipps und Anregungen, wie Sie…read more

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Gli eventi non sono solo le serate di gala dove ci si mette in lungo o con lo smoking. Sono anche un'ottima occasione per far conoscere il tuo brand (in proprio o dell'azienda per la quale lavori) o un prodotto specifico. "Quella sporca tartina. Strategia digital e organizzazione di eventi per il…read more

Kobo Edition (eBook) | Dutch

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'Mondiaal Management - Vragen en Antwoorden' biedt de lezer en student 150 meerkeuzevragen met vier antwoordmogelijkheden inclusief de bijbehorende juiste antwoorden. Internationaal ondernemen is een boeiend proces waarbij ondernemingen uiteenlopende wegen kunnen bewandelen. 'Mondiaal Management -…read more

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An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China reveals industry secrets,…read more

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Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble…read more

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The key to a successful business is knowing the market. How to Get Rich in Exporting offers business owners, investors, and entrepreneurs all the need-to-know information to succeed in the field. Written as an in-depth, straightforward reference guide, this book lists key information about the…read more