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Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the…

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We’ve built this guide because despite the need, nothing like it exists: a concise, step-by-step handbook for globalization and localization in the new millennium. Companies come to us with a desire to go global but unsure of what the process entails. Some face a…

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An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in…

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This book is targeted at business executives of companies: • approaching the Japanese Market, • reviewing their options in terms of Japan Entry Strategy, • already exporting to Japan (Indirect Sales) or, • already established and doing business in Japan (Direct…

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En pocas palabras. Manual de redacción publicitaria para avisos y folletos es, posiblemente, la primera obra en español donde se presentan reunidas las técnicas más conocidas sobre la especialidad. Por su estructura, constituye una herramienta sencilla, de uso…

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Are you a small business owner who wants to take your technology business to the European market? Do you find it hard to find practical information about how to get in front of (and convince) the right decision makers? Based on the experiences of numerous…

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In The China Dream, acclaimed business journalist Joe Studwell takes to task the predictions that China will become an economic juggernaut on the world stage in the twenty-first century -- and instead foresees an economic crisis. He argues that since the days of…

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Der demografische Trend ist eindeutig: Die Generation 50+ ist auf dem Vormarsch. Älteren bieten sich dadurch neue Chancen auf dem Arbeitsmarkt: Mit ihrer Berufserfahrung und menschlichen Reife tragen sie entscheidend zum Unternehmenserfolg bei. Das Buch gibt…

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This publication takes the professional marketer on an exciting journey into the world of luxury goods and services. It considers some of the ways in which the luxury industry has been disrupted along with opportunity analysis of a rapidly expanding Asian,…

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Would you like to know the outlook for Luxury consumables in China in 2015 and beyond? This specialist report has it all.  Adriaan Brits is the lecturer for a large international group on Udemy where he teaches the International Marketing Diploma. As a…

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After spending many years working and living in the South Pacific and interacting with students in Fiji and the Cook Islands, it seemed necessary to write about the experiences of these students as they navigated the difficult landscape of the program…

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The key to a successful business is knowing the market. How to Get Rich in Exporting offers business owners, investors, and entrepreneurs all the need-to-know information to succeed in the field. Written as an in-depth, straightforward reference guide, this book…