We found 23 results for “

showing 1 - 12 of 23 Results

Available for download

Not available in stores

This publication takes the professional marketer on an exciting journey into the world of luxury goods and services. It considers some of the ways in which the luxury industry has been disrupted along with opportunity analysis of a rapidly expanding Asian,…

Available for download

Not available in stores

We’ve built this guide because despite the need, nothing like it exists: a concise, step-by-step handbook for globalization and localization in the new millennium. Companies come to us with a desire to go global but unsure of what the process entails. Some face a…
Kobo ebook

$13.07

Available for download

Not available in stores

Are you a small business owner who wants to take your technology business to the European market? Do you find it hard to find practical information about how to get in front of (and convince) the right decision makers? Based on the experiences of numerous…

Available for download

Not available in stores

After spending many years working and living in the South Pacific and interacting with students in Fiji and the Cook Islands, it seemed necessary to write about the experiences of these students as they navigated the difficult landscape of the program…

Available for download

Not available in stores

In Singapore, when one orders char siew fan (rice with barbecued pork) he gets siew yoke (roast pork) and siew cheung (roast sausage) as part of the deal. Author Benny F. H. Lee, a trade consultant, who isn’t too fond of barbecued pork, always tell the…
Kobo ebook | German

$11.99

Available for download

Not available in stores

Der demografische Trend ist eindeutig: Die Generation 50+ ist auf dem Vormarsch. Älteren bieten sich dadurch neue Chancen auf dem Arbeitsmarkt: Mit ihrer Berufserfahrung und menschlichen Reife tragen sie entscheidend zum Unternehmenserfolg bei. Das Buch gibt…
Kobo ebook

$11.99

Available for download

Not available in stores

The objective of this work is to demonstrate how the Digital Marketing can actually represent an important economical opportunity for B2B companies and how it should evolve from being just an occasional and optional activity to rather a strong and structured…

Available for download

Not available in stores

En pocas palabras. Manual de redacción publicitaria para avisos y folletos es, posiblemente, la primera obra en español donde se presentan reunidas las técnicas más conocidas sobre la especialidad. Por su estructura, constituye una herramienta sencilla, de uso…
Kobo ebook

$14.99

$11.59 online

save 22%

Available for download

Not available in stores

In The China Dream, acclaimed business journalist Joe Studwell takes to task the predictions that China will become an economic juggernaut on the world stage in the twenty-first century -- and instead foresees an economic crisis. He argues that since the days of…
Kobo ebook

$17.99

$13.89 online

save 22%

Available for download

Not available in stores

Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and…

In stock online

Not available in stores

Available for download

Not available in stores

The key to a successful business is knowing the market. How to Get Rich in Exporting offers business owners, investors, and entrepreneurs all the need-to-know information to succeed in the field. Written as an in-depth, straightforward reference guide, this book…