We found 19 results for “

Showing 1 - 12 of 19 Results

Kobo Edition (eBook) | German

$11.99

Available for download

Not available in stores

Das Buch stellt in kurzer und prägnanter Form die wichtigsten Themen im Marketing vor. Ausgehend von der Marktanalyse über die strategische Ausrichtung und Positionierung im Markt wird der Einsatz der Marketinginstrumente besprochen. Zudem erfährt der Leser,…read more

Kobo Edition (eBook) | Dutch

$14.16

Available for download

Not available in stores

'Mondiaal Management - Vragen en Antwoorden' biedt de lezer en student 150 meerkeuzevragen met vier antwoordmogelijkheden inclusief de bijbehorende juiste antwoorden. Internationaal ondernemen is een boeiend proces waarbij ondernemingen uiteenlopende wegen kunnen…read more

Available for download

Not available in stores

This publication takes the professional marketer on an exciting journey into the world of luxury goods and services. It considers some of the ways in which the luxury industry has been disrupted along with opportunity analysis of a rapidly expanding Asian,…read more

Kobo Edition (eBook) | German

$11.99

Available for download

Not available in stores

Immer mehr Unternehmen nutzen Marketing-Events als wirkungsvolles Mittel ihrer Unternehmenskommunikation, um Kunden oder die breite Öffentlichkeit direkt zu erreichen. Dieses Buch soll Ihnen die psychologischen Wirkungsmechanismen, den kreativen Prozess und die…read more

Available for download

Not available in stores

Gli eventi non sono solo le serate di gala dove ci si mette in lungo o con lo smoking. Sono anche un'ottima occasione per far conoscere il tuo brand (in proprio o dell'azienda per la quale lavori) o un prodotto specifico. "Quella sporca tartina. Strategia digital…read more

Available for download

Not available in stores

We’ve built this guide because despite the need, nothing like it exists: a concise, step-by-step handbook for globalization and localization in the new millennium. Companies come to us with a desire to go global but unsure of what the process entails. Some face a…read more

Available for download

Not available in stores

After spending many years working and living in the South Pacific and interacting with students in Fiji and the Cook Islands, it seemed necessary to write about the experiences of these students as they navigated the difficult landscape of the program…read more

Available for download

Not available in stores

Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the…read more

Kobo Edition (eBook)

$13.13

Available for download

Not available in stores

This book is targeted at business executives of companies: • approaching the Japanese Market, • reviewing their options in terms of Japan Entry Strategy, • already exporting to Japan (Indirect Sales) or, • already established and doing business in Japan (Direct…read more

In stock online

Not available in stores

Available for download

Not available in stores

An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in…read more

Available for download

Not available in stores

Después de leer Marketing en esencia cambiarás tu manera de pensar sobre el marketing. Te será difícil volver atrás y quedarás sin excusas al momento deponer manos a la obra y posicionar tu marca.Con una innovadora perspectiva e integradora metodología, la autora…read more