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Ready Tech Go!
Kobo ebook

|August 10, 2016

$13.07

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Are you a small business owner who wants to take your technology business to the European market? Do you find it hard to find practical information about how to get in front of (and convince) the right decision makers? Based on the experiences of numerous…
Enabling Globalization- A Guide to Using Localization to Penetrate International Markets

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We’ve built this guide because despite the need, nothing like it exists: a concise, step-by-step handbook for globalization and localization in the new millennium. Companies come to us with a desire to go global but unsure of what the process entails. Some face a…
Luxury Brand Marketing: Core Textbook for a global industry

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This publication takes the professional marketer on an exciting journey into the world of luxury goods and services. It considers some of the ways in which the luxury industry has been disrupted along with opportunity analysis of a rapidly expanding Asian,…
Mastering Japan Business
Kobo ebook

|September 15, 2017

$14.24

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This book is targeted at business executives of companies: • approaching the Japanese Market, • reviewing their options in terms of Japan Entry Strategy, • already exporting to Japan (Indirect Sales) or, • already established and doing business in Japan (Direct…
Marketing in Large Ocean States: Theory, Practice, Problems, and Prospects

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After spending many years working and living in the South Pacific and interacting with students in Fiji and the Cook Islands, it seemed necessary to write about the experiences of these students as they navigated the difficult landscape of the program…
Hold the Char Siew! Exporting to Asia, One Man's Journey

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In Singapore, when one orders char siew fan (rice with barbecued pork) he gets siew yoke (roast pork) and siew cheung (roast sausage) as part of the deal. Author Benny F. H. Lee, a trade consultant, who isn’t too fond of barbecued pork, always tell the…
Luxury brand management in China: Industry report for Luxury and Fashion retail in China

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Would you like to know the outlook for Luxury consumables in China in 2015 and beyond? This specialist report has it all.  Adriaan Brits is the lecturer for a large international group on Udemy where he teaches the International Marketing Diploma. As a…
Mondiaal Management: Vragen en Antwoorden
Kobo ebook | Dutch

|August 27, 2014

$14.16

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'Mondiaal Management - Vragen en Antwoorden' biedt de lezer en student 150 meerkeuzevragen met vier antwoordmogelijkheden inclusief de bijbehorende juiste antwoorden. Internationaal ondernemen is een boeiend proces waarbij ondernemingen uiteenlopende wegen kunnen…
Quella sporca tartina: Strategia digital e organizzazione di eventi per il tuo brand

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Gli eventi non sono solo le serate di gala dove ci si mette in lungo o con lo smoking. Sono anche un'ottima occasione per far conoscere il tuo brand (in proprio o dell'azienda per la quale lavori) o un prodotto specifico. "Quella sporca tartina. Strategia digital…
30 Minuten Wirkungsvolle Marketing-Events
Kobo ebook | German

|March 4, 2013

$10.99

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Immer mehr Unternehmen nutzen Marketing-Events als wirkungsvolles Mittel ihrer Unternehmenskommunikation, um Kunden oder die breite Öffentlichkeit direkt zu erreichen. Dieses Buch soll Ihnen die psychologischen Wirkungsmechanismen, den kreativen Prozess und die…
30 Minuten Marketing-Kooperationen
Kobo ebook | German

|August 15, 2013

$10.99

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Neukundenakquise kostet nicht nur Zeit und Überwindung. Sie kostet Geld - viel Geld. Im härter werdenden Wettbewerb kommt es gerade für KMU jedoch immer mehr darauf an, günstig und schnell neue Kunden zu gewinnen. Warum also nicht auf eine strategische…
Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers

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Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and…
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