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What Chinese Want: Culture, Communism, And China's Modern Consumer

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Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to most of us-or, at best, a baffling set of seeming contradictions. Here, Tom…
Poorly Made in China: An Insider's Account of the China Production Game

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An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded,…
The Reinvention  of Marketing
Paperback

|October 30, 2014

$19.50

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The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values…
Marketing Places
Kobo ebook

|January 15, 2002

$19.99

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Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can…
Building a Chain of Customers

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Richard Schonberger, in his fourth and most important book yet, introduces a powerful new concept: that the many links between and within the four main business functions -- design, operations, accounting, and marketing -- form a continuous "chain of customers"…
La boîte à outils sur l'application des connaissances
Kobo ebook | French

|November 25, 2011

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L'ouvrage propose un survol exhaustif de ce en quoi consiste l’application des connaissances (AC) et de la manière dont elle peut le mieux servir à combler l’écart entre la théorie et la pratique de façon à jeter des ponts entre la recherche, les politiques, la…
Lager Heads
Paperback

|May 9, 2005

$15.69 online

$22.95

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IN A REVEALING and provocative look at how Canada’s beer giants battle over bucks and brands, writer Paul Brent examines the business of big beer. For decades our two largest breweries have faced off in high-stakes advertising and marketing campaigns that…