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Jet Lag: An Adman's View Of The World
Hardcover

|September 4, 2012

$21.77 online

$32.00

save 31%

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What is advertising if not a window on the world? When a leader of one of the world’s most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone,…
Billions: Selling To The New Chinese Consumer

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This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff…
The ABC's of Millionaire Marketing
Paperback

|This title releases December 13, 2017

$23.09 online

$25.95

save 11%

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Ignite: Excellence Reputation Prestige
Paperback

|June 28, 2017

$23.09 online

$25.95

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Heldenmerk
Kobo ebook | Dutch

|September 17, 2015

$22.79 online

$28.49

save 20%

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Wat maakt van een merk een sterk merk? Reclamemensen en marketeers krijgen niet om het even wat verkocht, en ze zijn niet de enigen die een merkimago bepalen. Hoe efficiënte beeldvorming dan wel verloopt, doet voormalig reclamemaker Guillaume Van der Stighelen in…
50 Biggest Mistakes: I See Information Marketers Make

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MJ
Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers

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Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and…
The China Dream: The Quest for the Last great Untapped Market on Earth

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In The China Dream, acclaimed business journalist Joe Studwell takes to task the predictions that China will become an economic juggernaut on the world stage in the twenty-first century - and instead foresees an economic crisis. He argues that since the days of…
A Practical Guide to French Business
Paperback

|January 5, 2003

$23.50

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What's The Big Idea?: A Guide To Creative Marketing Communication
Paperback

|June 25, 2013

$23.09 online

$25.95

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Top Emotional Selling: Die 7 Geheimnisse der Spitzenverkäufer

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Wohin geht es mit dem Verkäufer? Welche Philosophie verspricht auf Dauer Erfolg? Ingo Vogel gibt eine überzeugende Antwort: Sein Konzept Top Emotional Selling hat ganz klar das Zeug dazu! Begründet auf Erkenntnissen aus Neuromarketing und Neuolinguistischem…
What Chinese Want: Culture, Communism and the Modern Chinese Consumer

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Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the…