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Lager Heads

by Paul Brent|

May 9, 2005

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IN A REVEALING and provocative look at how Canada’s beer giants battle over bucks and brands, writer Paul Brent examines the business of big beer. For decades our two largest breweries have faced off in high-stakes advertising and marketing campaigns that have infiltrated the Canadian…read more

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Wohin geht es mit dem Verkäufer? Welche Philosophie verspricht auf Dauer Erfolg? Ingo Vogel gibt eine überzeugende Antwort: Sein Konzept Top Emotional Selling hat ganz klar das Zeug dazu! Begründet auf Erkenntnissen aus Neuromarketing und Neuolinguistischem Programmieren (NLP), hat es sich in…read more

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This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of…read more

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In The China Dream, acclaimed business journalist Joe Studwell takes to task the predictions that China will become an economic juggernaut on the world stage in the twenty-first century - and instead foresees an economic crisis. He argues that since the days of Marco Polo, Western nations have…read more

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If one of your Info Marketing goals is to crush your closest competitors, you can practically do it by default if you eliminate the mistakes from your marketing activities and communications! When you avoid mistakes, you will WIN by not losing your time, money and confidence. Your passport to…read more

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Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup, The itsy bitsy Entertainment Company, could go up against the likes of Disney and turn kids' entertainment into a merchandising bonanza. Starting with the Teletubbies, itsy bitsy has grown…read more

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Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and services to a new breed of customer.…read more