We found {count} results for “

Showing 1 - 12 of 15 Results

Trade Paperback

$25.92

$28.50

save 9%

In stock online

Not available in stores

Kobo Edition (eBook)

$26.89

$31.64

save 15%

Available for download

Not available in stores

Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an array of popular products including…read more

Marketing Places

by Philip Kotler|

January 15, 2002

Trade Paperback

$29.94

$29.95

save 0%

In stock online

Not available in stores

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national…read more

Available for download

Not available in stores

Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your…read more

Available for download

Not available in stores

Dieses Marketing eBook vermittelt Ihnen die notwendige Systematik für den Globalisierungserfolg im internationalen Geschäft. Ausgehend von einer ganzheitlichen marktorientierten Potenzialanalyse und einem umfassenden internationalen Länder-Check, wird Ihnen die Entwicklung von internationalen…read more

Ships within 1-2 weeks

Not available in stores

Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to…read more

Kobo Edition (eBook) | Dutch

$27.23

Available for download

Not available in stores

Wat maakt van een merk een sterk merk? Reclamemensen en marketeers krijgen niet om het even wat verkocht, en ze zijn niet de enigen die een merkimago bepalen. Hoe efficiënte beeldvorming dan wel verloopt, doet voormalig reclamemaker Guillaume Van der Stighelen in dit boek uit de doeken. Heldenmerk…read more

Kobo Edition (eBook)

$26.99

$31.71

save 14%

Available for download

Not available in stores

Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending…read more

Out of stock online

Not available in stores

Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each…read more

Trade Paperback

$26.99

In stock online

Not available in stores

Richard Schonberger, in his fourth and most important book yet, introduces a powerful new concept: that the many links between and within the four main business functions -- design, operations, accounting, and marketing -- form a continuous "chain of customers" that extends to those who buy the…read more

Kobo Edition (eBook)

$29.99

Available for download

Not available in stores

The 2013 introduction of nine new real estate laws promises to revolutionize the traditional real estate market in Saudi Arabia. Yet while Saudi Arabia seeks foreign investment to promote the real estate sector, most of these laws have not been translated. Nor is it easy to get answers to simple…read more

Mass Market Paperbound

$25.95

In stock online

Not available in stores