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Marketing Places
Paperback

|January 15, 2002

$28.91 online

$29.95

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Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can…
The Marketing Dictionary for the 21st Century

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Unshuttered Windows
Mass Market Paperback

|November 1, 2001

$25.95

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India's Global Powerhouses: How They Are Taking On the World
Hardcover

|March 3, 2009

$27.38 online

$36.99

save 25%

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When the Indian auto manufacturer Tata Motors bought the iconic Jaguar and Land Rover brands - complementing the Nano, its own innovative $2,500 car - it opened up a new chapter in India's economic story. In the coming years, such Indian multinationals as Bharat…
Building a Chain of Customers
Paperback

|August 22, 2007

$26.99

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Richard Schonberger, in his fourth and most important book yet, introduces a powerful new concept: that the many links between and within the four main business functions -- design, operations, accounting, and marketing -- form a continuous "chain of customers"…
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your…

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THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden…
The Marketing Deck: Deal Yourself A Big Idea

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The Xiaomi Way Customer Engagement Strategies That Built One of the Largest Smartphone Companies in…

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How one small tech company got smart about social media and became "China's new smartphone king" (CNN) In this exclusive inside look at the phenomenal rise of Xiaomi—the new smartphone company that’s giving Apple a run for their money—cofounder Li Wanqiang shares…
Internationales Marketing erfolgreich ausrichten: Praxisbewährte Methoden für ein erfolgreiches…

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Dieses Marketing eBook vermittelt Ihnen die notwendige Systematik für den Globalisierungserfolg im internationalen Geschäft. Ausgehend von einer ganzheitlichen marktorientierten Potenzialanalyse und einem umfassenden internationalen Länder-Check, wird Ihnen die…
New Business In India: The 21st Century Opportunity
Kobo ebook

|June 2, 2008

$25.59 online

$31.97

save 19%

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New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and…
Pikachu s Global Adventure: The Rise and Fall of Pokémon
Kobo ebook

|January 15, 2004

$26.59 online

$33.24

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Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an…
The Savvy Client's Guide To Translation Agencies: How to find the right translation agency the…

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Go global with confidence Your translation agency is your voice to the world. Select the right agency, and the world will hear you loud and clear. But how do you select the right agency? This book will help. You'll learn what questions to ask. You'll…
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