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Clued In: How to Keep Customers Coming Back Again and Again (paperback)

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Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers.  In…
The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and…

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An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers…
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your…

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THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden…
The Reinvention of Marketing
Hardcover

|October 30, 2014

$32.50

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The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values…
The Arab World Unbound: Tapping into the Power of 350 Million Consumers

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An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in…