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Marketing Management
Kobo ebook

|June 30, 2010

$46.39 online

$57.99

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This book gives emphasis on the latest trends and developments in marketing, with stress on the significance of communication between marketing and all the other fields of the business. It introduces new views in successful tactical market planning, and gives…
Global Account Management: a complete Action Kit of Tools and Techniques for Managing Key global…

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Global Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template…
Marketing Management in Asia.
Kobo ebook

|January 4, 2013

$47.99 online

$59.89

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Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast…
The Arab World Unbound: Tapping into the Power of 350 Million Consumers

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An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in…
Diffusion of Renewable Energy Technologies: Private Sector Perspectives on Emerging Markets

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By analysing the context of emerging and developing countries, the author explores the private sector perspective on renewable energy diffusion. The evaluation of two technology case studies, namely wind farms (grid-connected renewable energy) and solar home…