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Motivating SMEs to Cooperate and Internationalize
Kobo ebook

|September 18, 2017

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$73.21

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Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials,…
Internationales Dienstleistungsmarketing: Strategien - Instrumente - Methoden - Best-Practice…

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In den letzten Jahrzehnten ist eine hohe Dynamik im internationalen Wettbewerb zu beobachten. Lange Zeit stand dabei die internationale Vermarktung von Konsum- und Industriegütern im Zentrum, während das internationale Marketing von Dienstleistungen…
Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4

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As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia,…
Islam, Marketing and Consumption: Critical Perspectives on the Intersections

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In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the…
International Marketing (RLE International Business): A Strategic Approach to World Markets

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Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to…
Olympic Marketing
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|July 26, 2012

$59.69 online

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The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that…
Marketing Management In Asia
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|September 3, 2015

$59.79 online

$62.90

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Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world¿s largest markets plus many emergent markets as well. North America is…
MANAGING CUSTOMER VALUE: ONE STAGE AT A TIME: One Stage at a Time

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How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do you think…
British Manufacturing Investment Overseas (RLE International Business)

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This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct investment and this book represented the first major…
Trade Among Multinationals (RLE International Business): Intra-Industry Trade and National…

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In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting protectionist policies. This book demonstrates that such policies would be mistaken and do serious damage to industries in the countries…
Trading in the Global Currency Markets, 3rd Edition

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Completely updated third edition-insights into the lucrative foreign exchange markets for both beginner and expert traders. A renowned authority on international investing brings the complex machinations of the foreign currency markets vibrantly to life.…
Multinational Enterprises and Government Intervention (RLE International Business)

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Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertainty and risk and distort trading and intra-firm sourcing patterns. The focus of this book is a corporate survival plan that describes how a…