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As people remember you as the first and leading indigenous wisdom-based organization development writer, we believe the spirit behind the use of wisdom contained in African proverbs and Folktales to develop the African continent will live on. Your books will…
Kobo ebook | German

|August 28, 2016

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Zähere Suchmaschinenoptimierung Regelungen in verschiedenen Ländern, die eine Herausforderungen im Mobil Vermarktung und einige negative Suchmaschinenoptimierung der Themen im digitalen Vermarktung Welt sind. Traditionelle Suchmaschinenoptimierung -Prozesse sind…
Paperback

|September 3, 2015

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Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world¿s largest markets plus many emergent markets as well. North America is…
Kobo ebook

|January 13, 2016

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In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the…
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|September 10, 2015

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This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging…

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As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia,…

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Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to…
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|September 5, 2013

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Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is…

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This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct investment and this book represented the first major…
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|July 26, 2012

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The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that…
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|January 4, 2013

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This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes…

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Completely updated third edition-insights into the lucrative foreign exchange markets for both beginner and expert traders. A renowned authority on international investing brings the complex machinations of the foreign currency markets vibrantly to life.…