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Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the…read more

Brands

by Lury, Celia|

August 1, 2004

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Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what kinds of things are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most…read more

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Global Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global…read more