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Transcultural Management: A New Approach for Global Organizations

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A framework for transforming business cultural clashes into cultural synergy. As the global economy continues to expand, the need for cross-cultural understanding is a key component to business success. In the U.S. and Japan alone, more than two million business…
The Psychology of the Asian Consumer
Kobo ebook

|July 3, 2015

$70.29 online

$87.86

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Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in…
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
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|September 29, 2010

$74.69 online

$93.26

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The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow's marketing professionals—to…
Olympic Marketing
Paperback

|June 11, 2012

$74.36 online

$78.30

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The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that…
Global Advertising, Attitudes, And Audiences
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|September 3, 2013

$72.07 online

$76.90

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Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is…
The Multinational Motor Industry (rle International Business)

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This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes…