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Global Marketing Management System
Kobo ebook

|April 25, 2017

$83.19 online

$103.92

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This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and…
Global Advertising in a Global Culture
Kobo ebook

|December 16, 2015

$84.79 online

$106.00

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Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as…
Global Advertising in a Global Culture
Kobo ebook

|December 16, 2015

$84.79 online

$106.00

save 20%

Available for download

Not available in stores

Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as…
Global Issues in Pharmaceutical Marketing
Kobo ebook

|July 16, 2015

$82.09 online

$102.52

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Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical…