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International Marketing
Hardcover

|September 28, 2012

$242.51 online

$311.95

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International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global…
Essentials of Global Marketing
Paperback

|July 12, 2012

$104.98 online

$162.60

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide…
Global Marketing: Contemporary Theory, Practice, And Cases

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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and…
Global Marketing
Hardcover

|July 28, 2015

$240.53 online

$264.60

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This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities…
The Globalization of Advertising: Agencies, Cities and Spaces of Creativity

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The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important…
Global Marketing Management
Hardcover

|April 15, 2013

$160.10 online

$203.90

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The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
The Routledge Companion To Ethnic Marketing

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The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a…
International Marketing
Hardcover

|November 9, 2015

$169.95 online

$206.95

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Consumer Culture, Branding And Identity In The New Russia: From Five-year Plan To 4x4

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As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today¿s Russia,…
Global Issues In Pharmaceutical Marketing

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Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical…
Global Advertising, Attitudes, and Audiences
Hardcover

|October 21, 2010

$204.11 online

$224.00

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Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is…
Consumer Culture Theory
Kobo ebook

|December 9, 2016

$133.19 online

$166.47

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The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with…
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