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In Singapore, when one orders char siew fan (rice with barbecued pork) he gets siew yoke (roast pork) and siew cheung (roast sausage) as part of the deal. Author Benny F. H. Lee, a trade consultant, who isn’t too fond of barbecued pork, always tell the…
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You'll have all kinds of ideas for different information to add to your social networking web page profiles. The more personal and professional information you give your prospects the more likely they will become your friend or followers and purchase your…
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How one small tech company got smart about social media and became "China's new smartphone king" (CNN) In this exclusive inside look at the phenomenal rise of Xiaomi—the new smartphone company that’s giving Apple a run for their money—cofounder Li Wanqiang shares…
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WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader , by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the…
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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and…

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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and…