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Are you a small business owner who wants to take your technology business to the European market? Do you find it hard to find practical information about how to get in front of (and convince) the right decision makers? Based on the experiences of numerous…

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In den letzten Jahrzehnten ist eine hohe Dynamik im internationalen Wettbewerb zu beobachten. Lange Zeit stand dabei die internationale Vermarktung von Konsum- und Industriegütern im Zentrum, während das internationale Marketing von Dienstleistungen…

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The SEO provides a great marketing strategy, whereby it considers how search engines work, and what people need, in terms of information, services … and then works towards providing the relevant information based on its target audience. SEO for your online…

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After spending many years working and living in the South Pacific and interacting with students in Fiji and the Cook Islands, it seemed necessary to write about the experiences of these students as they navigated the difficult landscape of the program…

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WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader , by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the…