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An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded,…

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Accelerating life sciences product performance is critical to optimizing a new product's life cycle in today's fast-paced, competitive marketplace. There is a significant need for a comprehensive and informative book that reviews the strategy and tactics of the…

Lager Heads

by Paul Brent

|May 9, 2005

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$22.95

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IN A REVEALING and provocative look at how Canada’s beer giants battle over bucks and brands, writer Paul Brent examines the business of big beer. For decades our two largest breweries have faced off in high-stakes advertising and marketing campaigns that…

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A comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets,…

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$19.50

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The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values…

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The excitement, challenges, and controversies of global marketing.   Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.   The seventh edition…

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Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. -- Larry D. Bouts , president,…

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The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an…

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$23.50

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If one of your Info Marketing goals is to crush your closest competitors, you can practically do it by default if you eliminate the mistakes from your marketing activities and communications! When you avoid mistakes, you will WIN by not losing your time, money…

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Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and…

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This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff…