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Ignite: Excellence Reputation Prestige
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|June 28, 2017

$23.09 online

$25.95

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What Chinese Want: Culture, Communism, And China's Modern Consumer

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Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to most of us-or, at best, a baffling set of seeming contradictions. Here, Tom…
Poorly Made in China: An Insider's Account of the China Production Game

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An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded,…
The Marketing Deck: Deal Yourself A Big Idea

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International Marketing And Export Management

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Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e   International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally…
Global Marketing: Contemporary Theory, Practice, And Cases
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|October 27, 2016

$170.27 online

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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and…
Marketing Management In Asia
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|September 3, 2015

$59.79 online

$62.90

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Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world¿s largest markets plus many emergent markets as well. North America is…
The Marketing Dictionary for the 21st Century

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50 Biggest Mistakes: I See Information Marketers Make

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MJ
Branding Post-communist Nations: Marketizing National Identities In The ¿new¿ Europe

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Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in…
Building a Chain of Customers
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|August 22, 2007

$26.99

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Richard Schonberger, in his fourth and most important book yet, introduces a powerful new concept: that the many links between and within the four main business functions -- design, operations, accounting, and marketing -- form a continuous "chain of customers"…
Marketing Financial Services: Second Edition

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