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Services Marketing: People, Technology, Strategy
Kobo ebook

|March 29, 2016

$53.19 online

$66.48

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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology,…
Enabling Globalization- A Guide to Using Localization to Penetrate International Markets

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We’ve built this guide because despite the need, nothing like it exists: a concise, step-by-step handbook for globalization and localization in the new millennium. Companies come to us with a desire to go global but unsure of what the process entails. Some face a…
Global Marketing: Contemporary Theory, Practice, and Cases
Kobo ebook

|November 10, 2016

$138.59 online

$173.13

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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and…
Home Business: The SECRETS to PINTEREST: How to Create, Promote & Market a Successful MONEY…

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Would you like to start a popular Pinterest account? Do you love pinning content for your Pinterest account? Would you like to earn an income from your Pinterest boards? Do you want to set up your boards to maximize engagement with present and future customers?…
Ready Tech Go!
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|August 10, 2016

$13.07

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Are you a small business owner who wants to take your technology business to the European market? Do you find it hard to find practical information about how to get in front of (and convince) the right decision makers? Based on the experiences of numerous…
The Xiaomi Way Customer Engagement Strategies That Built One of the Largest Smartphone Companies in…

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How one small tech company got smart about social media and became "China's new smartphone king" (CNN) In this exclusive inside look at the phenomenal rise of Xiaomi—the new smartphone company that’s giving Apple a run for their money—cofounder Li Wanqiang shares…
Luxury Brand Marketing: Core Textbook for a global industry

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This publication takes the professional marketer on an exciting journey into the world of luxury goods and services. It considers some of the ways in which the luxury industry has been disrupted along with opportunity analysis of a rapidly expanding Asian,…
Mastering Japan Business
Kobo ebook

|September 15, 2017

$14.24

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This book is targeted at business executives of companies: • approaching the Japanese Market, • reviewing their options in terms of Japan Entry Strategy, • already exporting to Japan (Indirect Sales) or, • already established and doing business in Japan (Direct…
Motivating SMEs to Cooperate and Internationalize
Kobo ebook

|September 18, 2017

$58.59 online

$73.21

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Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials,…
Podcasting Made easy
Kobo ebook

|September 29, 2017

$2.99

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If you want to know all there is to start podcasting for fun and profit then Podcasting Made Easy will answer all your questions. It will give you the confidence to make your first podcast using the hardware and software you probably already have. Seasoned…
The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and…

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An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers…
Global Marketing Management System
Kobo ebook

|April 25, 2017

$83.19 online

$103.92

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This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and…