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Kobo ebook | German

|November 18, 2011

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Der demografische Trend ist eindeutig: Die Generation 50+ ist auf dem Vormarsch. Älteren bieten sich dadurch neue Chancen auf dem Arbeitsmarkt: Mit ihrer Berufserfahrung und menschlichen Reife tragen sie entscheidend zum Unternehmenserfolg bei. Das Buch gibt…
Kobo ebook | German

|September 24, 2012

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Das Buch stellt in kurzer und prägnanter Form die wichtigsten Themen im Marketing vor. Ausgehend von der Marktanalyse über die strategische Ausrichtung und Positionierung im Markt wird der Einsatz der Marketinginstrumente besprochen. Zudem erfährt der Leser,…
Kobo ebook | German

|March 4, 2013

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Immer mehr Unternehmen nutzen Marketing-Events als wirkungsvolles Mittel ihrer Unternehmenskommunikation, um Kunden oder die breite Öffentlichkeit direkt zu erreichen. Dieses Buch soll Ihnen die psychologischen Wirkungsmechanismen, den kreativen Prozess und die…
Kobo ebook | German

|August 15, 2013

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Neukundenakquise kostet nicht nur Zeit und Überwindung. Sie kostet Geld - viel Geld. Im härter werdenden Wettbewerb kommt es gerade für KMU jedoch immer mehr darauf an, günstig und schnell neue Kunden zu gewinnen. Warum also nicht auf eine strategische…

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The Department of Commerce and the function it performs is a vital entity to our economic security. The mission of this department is to create conditions for economic growth and opportunity. How this is accomplished must be examined to have a better…
Kobo ebook

|April 25, 2017

$83.19 online

$103.92

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This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and…

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Parietti addresses one of the most important topic scrutinized by the scholars of International Business. Distance between two countries is a multidimensional concept, including not only a geographical dimension but also other dimensions related to the culture,…

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Would you like to start a popular Pinterest account? Do you love pinning content for your Pinterest account? Would you like to earn an income from your Pinterest boards? Do you want to set up your boards to maximize engagement with present and future customers?…
Kobo ebook

|August 10, 2016

$13.07

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Are you a small business owner who wants to take your technology business to the European market? Do you find it hard to find practical information about how to get in front of (and convince) the right decision makers? Based on the experiences of numerous…
Kobo ebook

|November 24, 2016

$39.49 online

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Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally…
Kobo ebook

|December 9, 2016

$133.19 online

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The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with…
Kobo ebook

|November 10, 2016

$138.59 online

$173.13

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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and…