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Kobo ebook

|February 28, 2015

$217.29 online

$282.15

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In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior:…
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|August 10, 2016

$13.07

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Are you a small business owner who wants to take your technology business to the European market? Do you find it hard to find practical information about how to get in front of (and convince) the right decision makers? Based on the experiences of numerous…

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This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct investment and this book represented the first major…

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In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting protectionist policies. This book demonstrates that such policies would be mistaken and do serious damage to industries in the countries…

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Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and…
Kobo ebook

|January 4, 2013

$47.99 online

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Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast…
Kobo ebook | German

|September 24, 2012

$11.99

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Das Buch stellt in kurzer und prägnanter Form die wichtigsten Themen im Marketing vor. Ausgehend von der Marktanalyse über die strategische Ausrichtung und Positionierung im Markt wird der Einsatz der Marketinginstrumente besprochen. Zudem erfährt der Leser,…
Kobo ebook

|January 15, 2004

$25.29 online

$32.74

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Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an…

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Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertainty and risk and distort trading and intra-firm sourcing patterns. The focus of this book is a corporate survival plan that describes how a…

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Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to…

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Marketing bildet für jedes Unternehmen, das erfolgreich am Markt operieren will, eine grundlegende Aufgabe. Dabei hat das Unternehmen nie die volle Kontrolle über alle erfolgsbeeinflussenden Faktoren. Umso wichtiger ist es, alle zu beeinflussenden Faktoren…

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In den letzten Jahrzehnten ist eine hohe Dynamik im internationalen Wettbewerb zu beobachten. Lange Zeit stand dabei die internationale Vermarktung von Konsum- und Industriegütern im Zentrum, während das internationale Marketing von Dienstleistungen…