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This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging…
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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology,…
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You'll have all kinds of ideas for different information to add to your social networking web page profiles. The more personal and professional information you give your prospects the more likely they will become your friend or followers and purchase your…
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Mastering the art of motivational campaigns and the operation of of incentive travel programmes. How do you decide whether or not your company should be using incentives to motivate its management and workforce, or externally to stimulate suppliers' interest?…
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This book gives emphasis on the latest trends and developments in marketing, with stress on the significance of communication between marketing and all the other fields of the business. It introduces new views in successful tactical market planning, and gives…

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An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in…
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Marketing Internacional     Autor: João Pires    "http://gestor.no.sapo.pt" http://gestor.no.sapo.pt     As economias nacionais deixaram de ser compreendidas, se não as analisarmos em conjunto com todas as outras economias. Já não…

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Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup, The itsy bitsy Entertainment Company, could go up against the likes of Disney and turn kids' entertainment into a merchandising bonanza. Starting with the…

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Probably the world can be divided in our time between people who really know what YouTube is and people who don't. YouTube provides you the opportunity to not only advertise your business, blog or website for free but to also get paid for your contents. Its time…

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Online Business   Table of contents   Chapter one Chapter two Chapter three Chapter four Chapter five Chapter six Chapter seven Chapter eight
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Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as…
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In the ever-changing world of complex international rules, laws, regulations, and customs, even seasoned export/import professionals may find themselves in unfamiliar situations. Export/Import Procedures and Documentation puts reliable solutions to problems like…