We found 175 results for “


Showing 1 - 12 of 175 Results
Hardcover

$160.10 online

$203.90

Out of stock online

Not available in stores

The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
Hardcover

$290.84

Ships within 3-5 weeks

Not available in stores

Paperback

$150.37 online

$162.60

Out of stock online

Not available in stores

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide…
Kobo ebook

$50.49 online

$65.49

save 22%

Available for download

Not available in stores

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology,…

In stock online

Available in stores

An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded,…

Out of stock online

Not available in stores

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an…

Available for download

Not available in stores

The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow's marketing professionals—to…
Kobo ebook

$55.59 online

$72.18

save 22%

Available for download

Not available in stores

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging…
Hardcover

$53.40 online

$60.00

save 11%

Ships within 1-2 weeks

Not available in stores

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to…

Available for download

Not available in stores

How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do you think…

In stock online

Not available in stores

Lager Heads

by Paul Brent

|May 9, 2005

Paperback

$20.90 online

$22.95

save 8%

Ships within 1-2 weeks

Not available in stores

IN A REVEALING and provocative look at how Canada’s beer giants battle over bucks and brands, writer Paul Brent examines the business of big beer. For decades our two largest breweries have faced off in high-stakes advertising and marketing campaigns that…