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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the…

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OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and…
Guerrilla Marketing For Financial Advisors: Transforming Financial Professionals Through Practice…

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The number one issue for financial professionals is capacity. What is the number one way to constantly build capacity in your financial services business? What blind spot is holding you back from achieving more? Does it seem there is never enough time to grow?…
The Crucible's Gift: 5 Lessons from Authentic Leaders Who Thrive in Adversity

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The majority of us will spend our working lives being not our best self, but rather a lesser version of our self, often creating a public fa ade that does not match who we are behind closed doors. And thus, we slowly die by a thousand paper cuts. In an era of…
Facebook Marketing: A Beginners' Guide To Gaining Customers Using Facebook Advertising

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ISE International Marketing
Paperback

|February 25, 2019

$99.95

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Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as…
What's Wrong With China
Hardcover

|November 29, 2017

$19.18 online

$30.00list price

save 36%

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What’s Wrong with China is the most cogent, insightful and penetrating examination I have read on the paradoxes and self-deceptions of Modern China, written by someone who has lived in the country and dealt with it day to day for decades. This book will be…
International Marketing
Hardcover

|November 9, 2015

$206.95

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Everything You Know About Marketing Is Wrong!: How to Immediately Generate More Leads, Attract More…

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Everything you've ever learned about generating leads and growing your business is wrong.  Everything you've ever heard, everything you've ever tried, and everything you've ever done -- it's all wrong. We'll reveal the strategies you…
The Economist Guide to Emerging Markets: The business outlook, opportunities and obstacles

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The growth that companies can achieve from their operations in home and developed world markets has for many years been modest. Real opportunities to take a business to a higher level exist in identifying and cultivating emerging markets. For many years, The…
No Cash? No Problem!: Learn How To Get Everything You Want In Business And Life, Without Using Cash

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Can this really be true? Can you really get what you want in life without using cash? The answer is yes, and it is done every day. In this ground-breaking book you will learn how governments, businesses, and even individuals have all been using the ancient…
Global Marketing Management
Hardcover

|April 15, 2013

$203.90

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The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
International Marketing
Hardcover

|September 28, 2012

$311.95

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International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global…
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