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Poorly Made in China: An Insider's Account of the China Production Game

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An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded,…
Entry Strategies for International Markets

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Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. -- Larry D. Bouts , president,…
International Marketing
Hardcover

|November 9, 2015

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International Marketing
Hardcover

|September 28, 2012

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International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global…
Marketing Financial Services: Second Edition

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Essentials of Global Marketing
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|July 12, 2012

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide…
Hegarty On Creativity: There Are No Rules
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|April 22, 2014

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Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of…
Global Marketing: Contemporary Theory, Practice, And Cases
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|October 27, 2016

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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and…
What Chinese Want: Culture, Communism, And China's Modern Consumer
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|September 24, 2013

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Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to most of us-or, at best, a baffling set of seeming contradictions. Here, Tom…
Global Marketing
Hardcover

|July 28, 2015

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This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities…
Jet Lag: An Adman's View Of The World
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|September 4, 2012

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What is advertising if not a window on the world? When a leader of one of the world’s most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone,…
Marketing Places
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|January 15, 2002

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Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can…