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Affiliate Marketing: Build Your Own Successful Affiliate Marketing Business from Zero to 6 Figures

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Elevate Your Affiliate Marketing To The Next Level With These Vital Business Strategies Are you unsure of where to begin your affiliate marketing journey on the internet? Are you overwhelmed with the sheer number of options available to you that you have no idea…
Poorly Made in China: An Insider's Account of the China Production Game
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|January 11, 2011

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An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded,…
Marketing Financial Services: Second Edition
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|February 14, 2012

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Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers

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Mon entreprise à l'international: Mission possible ou impossible ?

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Vous rêvez de développer votre entreprise à l'international ? Cet ouvrage vous donne les clés pour y parvenir ! Rédigé en termes simples, directs, et illustré de nombreux cas réels, cet ouvrage s’adresse à toute personne qui œuvre principalement dans une petite…
Jet Lag: An Adman's View Of The World
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|September 4, 2012

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What is advertising if not a window on the world? When a leader of one of the world’s most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone,…
India's Global Powerhouses: How They Are Taking On the World
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|March 3, 2009

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When the Indian auto manufacturer Tata Motors bought the iconic Jaguar and Land Rover brands - complementing the Nano, its own innovative $2,500 car - it opened up a new chapter in India's economic story. In the coming years, such Indian multinationals as Bharat…
International Trade: Theory And Policy
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|May 14, 2018

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Exchange of goods, services, stock, capital, etc. across borders is known as international trade. Globalization and free flow of trade has helped the countries across the globe to participate in trade practices and develop their economies. The policies and…
Billions: Selling To The New Chinese Consumer

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This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff…
Luxury Brand Marketing: Core Textbook for a global industry

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This publication takes the professional marketer on an exciting journey into the world of luxury goods and services. It considers some of the ways in which the luxury industry has been disrupted along with opportunity analysis of a rapidly expanding Asian,…
Olympic Marketing
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|June 11, 2012

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The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that…
Global Marketing: Contemporary Theory, Practice, And Cases
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|October 27, 2016

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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and…
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