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Entry Strategies for International Markets

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Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. -- Larry D. Bouts , president,…
International Marketing And Export Management

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Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e   International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally…
Global Marketing
Hardcover

|July 28, 2015

$240.53 online

$264.60

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This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities…
Poorly Made in China: An Insider's Account of the China Production Game

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An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded,…
The China Dream: The Quest for the Last great Untapped Market on Earth

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In The China Dream, acclaimed business journalist Joe Studwell takes to task the predictions that China will become an economic juggernaut on the world stage in the twenty-first century - and instead foresees an economic crisis. He argues that since the days of…
Hegarty On Creativity: There Are No Rules
Hardcover

|April 22, 2014

$15.64 online

$16.95

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Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of…
International Marketing
Hardcover

|September 28, 2012

$155.97 online

$311.95

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International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global…
Marketing Places
Paperback

|January 15, 2002

$28.91 online

$29.95

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Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can…
Global Marketing: Contemporary Theory, Practice, And Cases
Paperback

|October 27, 2016

$170.27 online

$181.90

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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and…
Clued In: How to Keep Customers Coming Back Again and Again (paperback)

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Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers.  In…
What Chinese Want: Culture, Communism, And China's Modern Consumer
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|September 24, 2013

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$18.50

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Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to most of us-or, at best, a baffling set of seeming contradictions. Here, Tom…
India's Global Powerhouses: How They Are Taking On the World
Hardcover

|March 3, 2009

$28.03 online

$36.99

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When the Indian auto manufacturer Tata Motors bought the iconic Jaguar and Land Rover brands - complementing the Nano, its own innovative $2,500 car - it opened up a new chapter in India's economic story. In the coming years, such Indian multinationals as Bharat…
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