Internationalisation and Mode Switching: Performance, Strategy and Timing by Uwe SachseInternationalisation and Mode Switching: Performance, Strategy and Timing by Uwe Sachse

Internationalisation and Mode Switching: Performance, Strategy and Timing

byUwe Sachse

Paperback | November 4, 2011

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Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.
Title:Internationalisation and Mode Switching: Performance, Strategy and TimingFormat:PaperbackDimensions:418 pages, 21 × 14.8 × 0.01 inPublished:November 4, 2011Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3834931306

ISBN - 13:9783834931306

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