Internationalization Of Business: Cases On Strategy Formulation And Implementation

January 12, 2019|
Internationalization Of Business: Cases On Strategy Formulation And Implementation by Stefan Schmid
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This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.
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Title:Internationalization Of Business: Cases On Strategy Formulation And Implementation
Format:Hardcover
Product dimensions:171 pages, 9.25 X 6.1 X 0 in
Shipping dimensions:171 pages, 9.25 X 6.1 X 0 in
Published:January 12, 2019
Publisher:Springer Nature
Language:English
Appropriate for ages:All ages
ISBN - 13:9783319740881

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